Intel impressed many at the Consumer Electronics Show, where it announced its road map of mobile processors for the next year. However, most of the media attention focused areas like its quad-core Bay Trail processors aimed at tablets and its advancements in the power efficiency of Ivy Bridge chips.
While those are big storylines, senior Fool tech analyst Eric Bleeker says he was also intrigued by the Lexington platform. That's a processor dedicated toward emerging-market sales, which is intriguing, as it shows Intel's willingness to attack all mobile processor segments, including lower-end processors where margins are thin and battles for market share are fierce.
Eric believes this is an indication of how seriously Intel is looking to disrupt ARM-based players in all areas of the smartphone world. To see his full thoughts, watch the video below.
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The article A Surprise Intel Announcement at CES originally appeared on Fool.com.
Austin Smith owns shares of Intel. Eric Bleeker, CFA has no position in any stocks mentioned. The Motley Fool recommends Intel. The Motley Fool owns shares of Intel and Qualcomm. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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