In the video Motley Fool senior technology analyst Eric Bleeker looks at what lies ahead for Nokia in 2013. He pulls out a few data points that any Nokia investor should keep in mind at all times.
Last year wasn't a great one for the Finnish phone maker. Sales of Symbian smartphones dropped drastically, from 93 million units in 2011 to 26 million. Moving to Windows Phone has been little consolation, since the company sold only 11 million Windows Phones, taking total smartphone sales to just 37 million.
On the other hand, Microsoft , with its $66 billion cash pile, will provide a solid boost for Nokia in 2013 and won't hesitate to spend money on promotions to make Windows Phone relevant. That's how Samsung has become such a success. Samsung not only has a large ad budget, but a sales promotion budget four times of that of Apple
Finally, Eric ends the video with a word of caution for Nokia investors. Many companies in similar situations to Nokia either ended up being acquired or went bankrupt. Though Nokia has Microsoft to back it up, investors need to be alert.
Apple has been a longtime pick of Motley Fool superinvestor David Gardner, and it has soared 219.20% since he recommended it in January 2008. David specializes in identifying game-changing companies like this long before others are keen to their disruptive potential, and in helping like-minded investors profit while Wall Street catches up. Learn more about how he picks his winners with a free, personal tour of his flagship service, Supernova. Inside you'll discover the science behind his market-trouncing returns. Just click here now for instant access.
The article Will Nokia Thrive or Die in 2013? originally appeared on Fool.com.
Eric Bleeker has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple and Microsoft. Motley Fool newsletter services recommend Apple and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.