Intuit 2012 Report: Small Business Employment Grew 0.12 Percent

Intuit 2012 Report: Small Business Employment Grew 0.12 Percent

December Employment Increases; November Revenue Declines for Ninth Month

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- U.S. small business employment increased 0.12 percent in calendar year 2012, with an increase of 0.09 percent in December. Small business revenue dropped 1.2 percent from January to November, with a 0.3 percent drop in November. Those are among the findings of Intuit Inc.'s (NAS: INTU) inaugural 2012 Small Business Employment and Revenue Report.

The report also found that U.S. small businesses added 24,000 jobs between January and December. The hiring rate that fell steadily through the recession bottomed out in 2009, and has continued to hover at a monthly rate of approximately 5.5 percent. The change in hiring over 2012 was minimal, decreasing by 2 percent from January to December. The complete results, which include insights on employment levels by state and small business revenue growth, can be found at: 2012 Small Business Employment and Revenue Report.

"Small business employment is still growing, albeit very slowly. 2012 was a year of ups and downs, resulting in a final tally of 19.9 million small business jobs," said Susan Woodward, the economist who worked with Intuit to create the indexes. "However, the level of small business employment has yet to reach its pre-recession level of 21.2 million jobs in March 2007."

December Employment Index

The December Small Business Employment Index shows an increase of 15,000 new jobs during the month at a rate of 0.09 percent, which equates to an annualized growth rate of 1.1 percent. On a seasonally adjusted basis, average monthly compensation grew by 0.5 percent, or $13. Average monthly hours worked increased by 0.08 percent, or five minutes. The index is based on data from Intuit Online Payroll and QuickBooks Online Payroll, covering the period from Nov. 24 through Dec. 23.

December Increase in Hours Worked, Compensation

Small business hourly employees worked an average of 107.4 hours in December, up slightly from the revised figure of 107.3 hours in November, making for a 24.8-hour workweek.

Average monthly pay for small business employees rose to $2,702 in December, up 0.5 percent from the November revised figure of $2,689 per month. The equivalent annual wages would be about $32,400 per year, which is part-time work for many small business employees.

Small Business Employment by Geography

The Employment Index showed growth in all U.S. census divisions, except the Middle Atlantic, East North Central and New England census divisions, which saw declines. December marks the second month of employment declines in the East North Central and New England divisions. A breakdown of states tracked by the index showed the largest employment increases in South Carolina and Utah, while Michigan and Kansas both saw the largest decreases for the second consecutive month.

State Change in Employment (%)
Alabama 0.02
Arizona 0.04
California 0.03
Colorado 0.15
Connecticut -0.07
Florida 0.03
Georgia 0.08
Illinois 0
Indiana -0.07
Iowa 0.01
Kansas -0.17
Kentucky 0
Louisiana 0.11
Maryland 0.07
Massachusetts -0.05
Michigan -0.20
Minnesota 0.01
Missouri 0.13
Nevada 0.11
New Jersey -0.10
New York -0.05
North Carolina 0.07
Ohio -0.04
Oklahoma 0.06
Oregon 0
Pennsylvania 0.03
South Carolina 0.20
Tennessee 0.02
Texas 0.07
Utah 0.20
Virginia -0.01
Washington 0
Wisconsin -0.10

Small Business Employment results were mixed for the states in which Intuit Online Payroll and QuickBooks Online Payroll has more than 1,000 small business firms. The month-to-month changes are seasonally adjusted and informative about the overall economy.

November Small Business Revenue Decline

The November Small Business Revenue Index showed a 0.3 percent overall decline from the previous month. The professional services and retail industries saw the biggest drop-offs, at 0.6 and 0.5 percent respectively. The health care sector followed with a 0.4 percent decline. The index is based on data from QuickBooks Online and covers the period from Nov. 1 through Nov. 30.

"This is the ninth consecutive month of revenue decline, but revenues are declining at a slower rate than they were earlier in the year," said Woodward. "The real estate industry is performing the strongest, increasing 4.4 percent from a year ago and seeing the smallest decline among all industries tracked this November."

Sector November Change in Revenue (%)
All -0.3
Professional, scientific, and technical services -0.6
Retail trade -0.5
Other services -0.5
Health care and social assistance -0.4
Accommodation, food services, and drinking places -0.3
Construction -0.3
Real estate and rental and leasing -0.1

About The Intuit Small Business Indexes

The Intuit Small Business Indexes provide unique, near real-time information each month on the activity of the smallest businesses in the U.S. in terms of revenue, hiring and compensation trends. The Employment Index is based on anonymized, aggregated data from 170,000 small business employers, a subset of users that use Intuit Online Payroll and QuickBooks Online Payroll. The Revenue Index is based on anonymized, aggregated data from approximately 100,000 small businesses, a subset of users that use Intuit's QuickBooks Online financial management offering and are matched in Dun & Bradstreet's small business industry classifications. Together, the indexes provide a more complete picture of the economic health of the nation's small businesses. More information on the Intuit Small Business Indexes is available at

About Intuit Inc.

Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money.

Founded in 1983, Intuit had annual revenue of $4.15 billion in its fiscal year 2012. The company has approximately 8,500 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at

Intuit and the Intuit logo, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries. Intuit Small Business Payroll Index is copyrighted by Intuit. Its contents may not be resold or modified in any way. It can be linked to and referenced with the following attribution: "Intuit Small Business Employment Index © Intuit Inc. All rights reserved." These Terms of Use supplement the Small Business Website Terms of Service at:


Intuit Inc.
Tammy Lam, 650-944-3807
Access Communications
Stephen Imm, 415-844-6286

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