How Should Investors Play Vringo In 2013?


Vringo is known for three things:

  • A unique video ringtone service. Vringo's Facetone application gives you a selection of licensed video clips to replace boring audio notifications on Apple iPhones and Google Android smartphones. The app hit a cool million downloads by last February, though I haven't seen any further milestone announcements since then.

  • An extremely volatile stock. Vringo shares have bounced between $0.68 and $5.73 per share in 2012. At today's prices, the stock has more than tripled year-to-date and the beta value is an astounding 2.2. To put that volatility gauge into perspective, the S&P 500 scores a 1.0 beta value by definition. Boom-and-bust drug developer Lexicon Pharmaceuticals plunges and soars with every tidbit of FDA approval news, but its beta value is lower than Vringo's. So yeah, these shares swing both high and low.

  • Courtroom drama of the highest order. After merging with intellectual property holding company Innovate/Protect in March, Vringo suddenly owned a bucket of pending patent infringement lawsuits against AOL , Google, and many more. The company bought some more patent ammunition from Nokia in August. Chinese handset maker ZTE received a brand-new suit (and not the kind you wear to the prom) in October. The potential payout from all these legal actions could run in the billions of dollars. And this is what's driving those crazy share price swings -- Vringo lives and dies by the whims of judges and juries.

Interestingly, the lawsuits have little to do with Vringo's supposed core operations in video ringtone presentation. Instead, they center on search-related patents that Innovate/Protect received from former sector leader Lycos.

Vringo landed a favorable decision on its Google suit in November, but the court placed a $30 million limit on the damages its could claim. Outraged, Vringo has filedmotions looking for a retrial regarding the damage awards. The defendants, of course, filed their own papers looking for a new trial regarding the alleged infringements. And the beat goes on.

So Vringo stands at a crossroads. The legal campaign has essentially made Facetone operations irrelevant. Good results in the pending patent cases would send the stock sky-high while negative outcomes or drawn-out appeals could doom the company.

Controversial analyst Jim Altucher of Formula Capital presented a bull case for Vringo where "Google Might Be Going to $0." Google made $67 billion on the back of search and advertising algorithms owned by Vringo. Damages could take all of it back and then triple the total if Google infringed willfully. Hence, Vringo would end up basically owning Google. Not bad for a little upstart with a $50 million market cap at the time. Altucher is an amazing writer and he makes a compelling case for this outrageous outcome. I can't blame Vringo investors for getting all excited about the potential gains.

I've got this bridge for sale...
But that's a pie-in-the-sky scenario. You can't even reach a much smaller billion-dollar verdict unless you believe that Google built its entire business on Vringo's specific patents. And even if you do, as a Virginia jury recently did, it's difficult to assign any particular value to these extremely general patent claims. Hence the disappointingly low damage award, which would refuel Vringo for another four or five years of its typical cash-burning operations but wouldn't make anybody rich.

For Vringo investors, everything hinges on the Google case. Big G has a history of standing up to frivolous lawsuits, and is unlikely to settle for the sake of convenience. I expect both sides to use every weapon in their arsenals here, which leads to a long process of appeals no matter which side happens to win on each stage. This can take a very, very long time.

None of this will be settled in 2013, so Vringo shares will simply keep swinging on rumors and temporary achievements. Until the legal process runs its course, Vringo's stock is more of a poker chip than an investment. This is very similar to fellow patent litigator VirnetX , which also hopes for a huge payday from a portfolio of allegedly important patent claims. The only way to play these crazy stocks is to bet on continued volatility through options.

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Fool contributor Anders Bylundowns shares of Google but holds no other position in any company mentioned. He isn't particularly worried that Vringo might kill his shares. Check out Anders' bio and holdings or follow him on Twitter and Google+.The Motley Fool owns shares of Google and Apple. Motley Fool newsletter services have recommended buying shares of Google and Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. The Motley Fool has a disclosure policy.We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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