Pier 1 Imports® Powers Omni-Channel Commerce Operations with Demandware
Leading specialty retailer introduces a unified shopping experience across web, mobile and store with the Demandware Commerce platform
BURLINGTON, Mass.--(BUSINESS WIRE)-- Demandware®, Inc. (NYS: DWRE) , a leader in on-demand ecommerce, is pleased to announce that Pier 1 Imports, Inc. (NYS: PIR) has delivered the initial phases of its omni-channel strategy, which includes its new ecommerce-enabled Pier1.com website which launched in July 2012, and its mobile commerce site, both of which are run on the Demandware Commerce platform. Pier 1 Imports now benefits from an enterprise-class, software-as-a-service platform that serves as the digital commerce backbone to connect consumers to its brand regardless of location, device or channel.
Pier 1 Imports Powers Omni-Channel Commerce Operations with Demandware (Photo: Business Wire)
Pier 1 Imports is the original global importer of decorative home furnishings and gifts. Its merchandise is displayed in more than 1,000 Pier 1 Imports stores across the U.S. and Canada in a unique, visually appealing setting. The new Pier 1 Imports digital commerce sites convey the same brand experience found in its stores. Products are displayed in a way that maintains the company's renowned "treasure hunt" feel, where customers can find long-time favorites, as well as something new with every visit.
"Our goal at Pier 1 Imports is to provide our customers with the best shopping experience possible, and this includes making it easy for them to find the Pier 1 Imports products they love, no matter where or how they shop," said Laura Coffey, Senior Vice President of Business Development and Strategic Planning for Pier 1 Imports. "With Demandware, we have an omni-channel digital commerce platform that will allow us to continue to delight and inspire our customers across all channels and devices and provide a consistent brand experience."
Pier 1 Imports' current omni-channel operations include several Demandware-powered cross-channel shopping experiences, such as:
Ecommerce Site-to-Store - Consumers purchase products online and pick them up at the U.S. Pier 1 Imports store of their choice without incurring shipping charges.
Ecommerce Direct Shipping - Consumers purchase products online, have them shipped directly to their location of choice within the continental U.S., and can return online purchases to any Pier 1 Imports store.
Endless Aisle - While shopping in a Pier 1 Imports store, consumers can browse and purchase merchandise from the company's broader selection available online, enhancing the customer's overall shopping experience.
"From the outset of our relationship, Pier 1 Imports stressed that omni-channel operations and time-to-market are critical to its growth strategy," said Jamus Driscoll, Senior Vice President of Marketing for Demandware. "The flexible, scalable, omni-channel capabilities included in Demandware Commerce make it the perfect fit for Pier 1 Imports. We're delighted to add them to our client roster and look forward to working with them to further turn their vision into reality."
About Pier 1 Imports
Pier 1 Imports, Inc. is the original global importer of imported decorative home furnishings and gifts. Information about the Company is available on www.pier1.com.
Demandware (NYS: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 1-888-553-9216 or email firstname.lastname@example.org.
Demandware is a registered trademark of Demandware, Inc.
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Christine Major, 603-743-4534
Corporate Communications Manager
KEYWORDS: United States North America Massachusetts
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