Lightning Strikes Twice! DNA Brands Wins 1st Place Platinum Award at the World's Largest Beverage Co

Lightning Strikes Twice! DNA Brands Wins 1stPlace Platinum Award at the World's Largest Beverage Competition for the Second Time

DNA's Citrus Energy Drink Comes Out On Top among Entrants From Over 30 Countries Worldwide

BOCA RATON, Fla.--(BUSINESS WIRE)-- DNA Brands, Inc., (OTCQM: DNAX), makers of DNA Energy Drink®, the highly acclaimed delicious tasting energy drink, announced today that its citrus flavored energy drink has been selected as the world's best tasting energy drink at the World Beverage Competition held on December 15, 2012 in Geneva, Switzerland. DNA was also the recipient of this prestigious award in 2010.

"It is quite an accomplishment to be selected as the "World's Best" in "The World's Largest Beverage Competition. It is even more of an accomplishment when this honor is bestowed upon your brand for the second time by a panel of industry professionals representing all areas of the globe, rather than just a specific country or individual community. The World Beverage Competition, a member of the World Trade Organization conducts a "double blind" taste test where both the packaging and brand name are not revealed and judging is done strictly on the merits of the products being tested and not the strength of the competitors marketing or budget of their sales force," said Mel Leiner, DNA's Executive Vice President. Leiner added, "From the very beginning it has been our goal to separate ourselves from our competition by creating an energy drink superior in both function and taste. This award validates our efforts. Having the committee state that DNA is the next level in energy drinks, making great taste as a priority is just frosting on the cake," concluded Leiner.

About World Beverage Competition:

Each year more than 20,000 beverage brands from around the globe compete in the World Beverage Competition, the only world-wide competitive beverage event in hopes of receiving one of only four coveted awards bestowed within each brand classification. The World Beverage Competition was founded on the premise that beverage products should be judged not by the strength of their marketing or the budget of their sales force, but rather on the quality and innovation of the product itself. These Platinum, Gold, Silver and Bronze awards are often imprinted directly on the labels of the products that have earned them as a "medal of honor" for the brand.

About DNA's Products

DNA BRANDS make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 and 2013 World Beverage Competition. DNA Energy Drink® is a proprietary blend of quality ingredients in five flavors. Independent retailers throughout the state sell the DNA Brand products as well as national retailers including, Race Trac and Circle K. Distribution is primarily through Grass Roots Beverage, the Company's wholly owned subsidiary and various Miller and Anheuser-Bush distributors in select markets.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.comor contact:

Darren M. Marks, President
(954) 970 3826

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.


DNA Brands, Inc.
Darren M. Marks, President, 954-970 3826

KEYWORDS:   United States  North America  Florida


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