AOL Canada & Le Huffington Post Québec Add Four to Quebec Team
Success of Le HuffPost Québec and demand for Advertising.com inventory drives expansion in Quebec
MONTREAL--(BUSINESS WIRE)-- AOL Canada announces today the following new additions to its Quebec team, based in Montreal, to drive advertising revenues against the growth of Le Huffington Post Québec and to capitalize on increasing demand for French language inventory through its industry leading ad network, Advertising.com.
Jean-Sébastien Tremblay, Sr Account Executive
Sabrina Antenucci, Account Manager
Christian Duperron, News Editor, Le Huffington Post Québec
Khatir Soltani, Senior Director, Advertising.com Publisher Services
Since launch in February 2012, unique visitors to Le Huffington Post Québec have grown more than 201%. The sites' highly unduplicated audience is very engaged, spending close to 15 minutes on the site per visitor and loyal, visiting close to 5 times per month. AOL's ad network, Advertising.com, is the second largest network in the country and reaches more than 24 million Canadians or more than 86% of online Canadians each month*.
Jean-Sébastien Tremblay, named senior account executive, was previously at Evolve Media Canada as the Director of Sales & French Publishers Business Development and at Canoe (Quebecor Media), Astral Media Inc. and Météomédia.com. Tremblay will be responsible for selling Le Huffington Post Québec, AOL Canada and Advertising.com display, premium formats and video inventory across three screens, desktop, tablet and mobile.
Sabrina Antenucci has taken the role as account manager, overseeing campaign delivery and client relations. Antenucci has extensive experience in the industry from the agency, publisher and network sides, applying her vast array of strategic and operational skills to delight clients in every way possible. She has held previous roles at Gorilla Nation, Yellow Pages Group, Sympatico and Media Experts. She has built solid relationships with our agency partners in Quebec and will be a valuable member of the sales organization during this great time of growth.
To enhance the suite of original reporting, day-to-day management and news coverage, Le Huffington Post Québec welcomes Christian Duperron in the role of news editor. With a vast knowledge of online news sites from senior positions at Metro Montreal including: interactive director, managing editor and editor-in-chief, Metro Montreal; Christian's strong sense of original reporting, social and digital media will further support AOL and The Huffington Post's mission to inform, entertain and connect advertisers, consumers and publishers online.
Lastly, Khatir Soltani joins AOL Canada as senior director, Publisher Services and will be responsible for driving the growth of new publisher relationships for Advertising.com in the Quebec market. Soltani was previously at Rogers Digital Media and has over 10 years of market development expertise in Quebec, having built a strong network of French partners and millions of unduplicated unique visitors and impressions per month. Soltani has held senior positions at Networldmedia and BV! Media.
Said Graham Moysey, general manager, AOL Canada, "Quebec is an important part of the country for us and we are committed to delivering quality content experiences to Quebecers and French speaking Canadians as well as top tier advertising solutions and service to our Quebec based clients. We are thrilled to welcome these latest additions to our team."
Le Huffington Post Québec was the first regional edition of The Huffington Post Canada, launched in February 2012. AOL has since also launched regional editions, The Huffington Post British Columbia and The Huffington Post Alberta. The Huffington Post reaches over 4.2 million Canadians monthly and is Canada's largest national news site when compared to The Globe and Mail, Toronto Star and National Post**.
*Source: comScore, Inc., Total Canada, Home and Work, October 2012.
** [E] Huffington Post Global, Oct 2012
About AOL and The Huffington Post
The Huffington Post is a part of AOL Inc. (NYS: AOL) - AOL is a global media company with the missions to inform, entertain and connect with consumers, advertisers and publishers worldwide. The AOL brand encompasses a robust family of brands, products and digital advertising solutions focusing their efforts on creating original digital content across their suite of properties. We help brands connect with consumers online through innovative ad formats, custom digital advertising solutions, and premium content brands.
AOL Media Inquiries:
Kira LeBlanc, 647-291-1598
KEYWORDS: North America Canada
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