Lancôme Delivers Glamour to On-the-Go Shoppers with New Mobile and Tablet Commerce Sites
Leading luxury cosmetics brand partners with industry leaders SapientNitro and Demandware to expand its online experience
NEW YORK--(BUSINESS WIRE)-- Just in time for the holidays, Lancôme, the world's leading luxury beauty brand, has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage. A key driver in the brand's efforts to bring Lancôme's French flair to women everywhere, the Lancôme experience is available across multiple touch points. The new mobile experience sites were designed and implemented by SapientNitro (NAS: SAPE) , an agency valued for its leading work in mobile and omni-channel customer experience, and leverages the Demandware (NYSE: DWRE) Commerce platform - the digital commerce solution also powering Lancôme's ecommerce website, www.lancome-usa.com.
Lancôme, SapientNitro and Demandware partnered to launch a unique online experience that enhances the overall shopping experience for the always on-the-go consumer. While delivering customer loyalty and reward programming, Lancôme is extending its brand experience across multiple devices by offering a new mobile site, tablet application and a holiday gift guide - "The Art of Gifting Beautifully" - for its elegant consumers. The newly launched mobile site provides consumers with a seamless shopping experience as well as:
Sophisticated product detail pages that incorporate color swatching, videos, how-to information, and customer reviews
Improved category browsing and visual flow providing a richer interface
Optimized user experience throughout the site for touch browsing and navigation
Streamlined and simplified checkout alleviating distractions and keeping interaction clean and simple
"Our customers are looking to experience and purchase Lancôme products in many different ways. We're providing her with the opportunity to do so, while extending the service and experience of Lancôme beyond the department store," said Alessio Rossi, VP of Digital Strategy. "As service is paramount to our brand, choosing the right partners was critical, and we feel very confident in our decisions to partner with Demandware and SapientNitro."
SapientNitro created and designed the concept of "The Art of Gifting Beautifully" by offering an interactive holiday gift guide experience across all devices. The holiday gift guide also features a personalized filtering experience for shopping by 'Price' and 'Category' for friends and relatives of all ages.
"The holiday shopping experience has changed dramatically in the last five years. Today's always-on consumers want to personally connect with their brands across all devices," said Jaspreet Singh, mobile and emerging platforms lead, SapientNitro. "The holiday season provides a critical opportunity for brands to tell their story in a way that forges a deeper connection with their consumers. Lancôme partnered with SapientNitro for our sophisticated ability to redefine storytelling through the online experience and beyond. We're honored to be partnering with Lancôme and Demandware in elevating the holiday shopping experience."
"Lancôme is committed to delivering the promise of beauty to its customers and needs to be able to do this no matter where or how she decides to interact with the brand," said Jamus Driscoll, Senior VP of Marketing for Demandware. "By working with SapientNitro and the Demandware platform, Lancôme is able to deliver a consistent shopping experience across multiple digital touch points that is worthy of the Lancôme name."
About Lancôme Paris
For more than 75 years, Lancôme, the world's leading luxury beauty brand, has epitomized beauty and glamour with a quintessential French touch. Women seeking the finest in beauty look to Lancôme for quality, style and results. Today, with a strong global marketing strategy and an inherent passion for beauty, Lancôme's renowned French flair is accessible to American consumers and to women in over 160 countries around the world. The brand continues to keep pace with consumer demands and expectations by continually taking science and creativity to new levels. With coveted and revered beauty products including the timeless Trésor perfume, the award-winning Définicils mascara, cutting-edge Génifique Youth Activating Concentrate, and the playful Juicy Tubes lip gloss, Lancôme is committed to bringing beauty and innovation to the world. The brand is represented by some of the most accomplished actors and models today, including, Julia Roberts, Penelope Cruz, Emma Watson, Kate Winslet, Arlenis Sosa, Daria Werbowy and Elettra Wiedemann. Lancôme's mission is to provide women with the highest quality products and services that fulfill their quest and enthusiasm for beauty. Join the Lancôme conversation:
Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call +1-888-553-9216 or email firstname.lastname@example.org. Demandware is a registered trademark of Demandware, Inc.
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
Stacy Mackler, 212-984-4873
Vice President, Public Relations
Christine Major, 603-743-4534
Corporate Communications Manager
Courtney Kaczak, 646-478-9864
PR Manager, NA
KEYWORDS: United States North America Massachusetts
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