Why TripAdvisor Soared This Week

TripAdvisor had a big week -- it was up almost 11%. The online travel research firm was up big early in the week on the news that John Malone's Liberty Interactive purchased Barry Diller's nearly 5 million shares at a premium price. Liberty now has a controlling stake in the company. The company faces challenges in the near term relating to the fiscal cliff, and I'm not sure about the impact of this news over the long run. I do like this company's prospects going forward, however. It houses user-generated reviews, and then sells ads to online travel agents like Expedia and Priceline . It's also been forging a nice partnership with Facebook .

It's had a volatile year, but I really like it for the long term. Competition from Google is one potential risk to look out for in the future.

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The article Why TripAdvisor Soared This Week originally appeared on Fool.com.

John Reeves has no positions in the stocks mentioned above. The Motley Fool owns shares of Facebook, Priceline.com, and TripAdvisor and has the following options: long JAN 2014 $20.00 calls on Facebook. Motley Fool newsletter services recommend Facebook, Priceline.com, and TripAdvisor. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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