What's the Competition for Chipotle's ShopHouse?


Chipotle's stock price has been under pressure lately. Hedge fund manager David Einhorn not only contends that Taco Bell's new menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors as diverse as Wendy's , Buffalo Wild Wings , McDonald's , and Chuy's have easily outperformed Chipotle over the past few months and carry lower valuations.

However, the company has a new growth avenue opening up in the form of ShopHouse -- an Asian restaurant built around the Chipotle business model. As ShopHouse prepares to open up two more locations, Rex Moore visited the Washington, D.C., restaurant and asked the man responsible for the ShopHouse idea whom he sees as competition. (See all parts of the ShopHouse series linked below the video.)

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Part 1: Chipotle's Next Huge Opportunity

Part 2: Chipotle's Small Bet Could Pay Off Big

Part 3: What Is Chipotle's ShopHouse, Anyway?

Part 4: Why You'll Find Real Asian Food at Chipotle's ShopHouse

Part 5: Are Customers Buying What Chipotle's ShopHouse Is Selling?

Part 6: Sustaining a Strong Brand Is Not Easy

Part 7: Chipotle's ShopHouse Moves Into Expansion Mode

Part 8: Chipotle Shrewd About Future ShopHouse Expansion

Part 9: Chipotle: Lessons Learned From ShopHouse Mistakes

Part 10: Customers Didn't Ask for Spiciness Change at ShopHouse

Part 11: Is Chipotle's Expansion an Economic Indicator?

Part 12: ShopHouse Aims for Success With Chipotle Model

The article What's the Competition for Chipotle's ShopHouse? originally appeared on Fool.com.

Rex Moore owns shares of Buffalo Wild Wings. The Motley Fool owns shares of Buffalo Wild Wings, Chipotle Mexican Grill, and McDonald's. Motley Fool newsletter services recommend Buffalo Wild Wings, Chipotle Mexican Grill, and McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Originally published