Should I Sell Lloyds and Buy Direct Line?


LONDON -- Lloyds Banking is part-owned by the U.K. taxpayer, following a bailout received during the financial crisis. Investors would not be able to buy shares in Direct Line if Royal Bank of Scotland had not also received a bailout. EU regulators demanded that RBS sell its insurance operations, and 35% of the new company was offered to new investors in October.

In the last year, Lloyds has been one of the U.K.'s best-performing U.K. shares, rising 91.1%. Direct Line has also done well in its short life. Since its October IPO, the shares are up a handy 17%.

One of the biggest mistakes that investors make is hanging onto shares when there is a better opportunity available elsewhere. It is something I have been guilty of. If I own shares in one company, I am often reluctant to sell unless it reaches my target price -- even if another investment has more potential.

Currently, I own Lloyds but not Direct Line. Following Lloyds' huge rise, could it be time to switch?

Lloyds and Direct Line: Head to head


Price (p)

P/E (forecast)

Yield (forecast, %)

Market Cap*

Lloyds Banking





Direct Line





*In millions of pounds.

Lloyds profits continue to suffer from huge asset writedowns and Payment Protection Insurance compensation costs.

There is still no dividend at Lloyds, but the high price-to-earnings (P/E) ratio suggests that the market is expecting a significant recovery in earnings. After some incredibly tough years, there are hopes that the black horse is about to break into a canter.

Direct Line is expected to announce a dividend with its next results. Brokers forecast an 8 pence dividend for 2012, rising to 12.6 pence in 2013. This would make Direct Line one of the best yields around. Expectations are for Direct Line to report 21.8 pence of earnings per share (EPS) for 2012, followed by 20.6 pence in 2013. Although it is disappointing not to see growth being forecast, Direct Line has more reliable earnings at present. That is a quality the market always values.

The winner is...
As the U.K. economy recovers, I expect that Lloyds will emerge from the shadows of the financial crisis. Though the shares are already up significantly, I see further considerable upside. Direct Line is a good income share, but the forecast profit decline will likely hold back the shares.

If Lloyds shares rose 50% then I'd seriously consider the switch. For now, though, I will keep my money on the black horse.

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David owns shares in Lloyds and Royal Bank of Scotland, but none of the other companies mentioned. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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