Critical Mass Announces Key Vice President Appointments in Chicago


Critical Mass Announces Key Vice President Appointments in Chicago

CALGARY, Alberta & CHICAGO--(BUSINESS WIRE)-- Digital marketing agency Critical Mass ( has promoted Kim Clifford to Vice President, Insight & Planning, from her previous role as Group Planning Director, and hired industry veteran David Hartt as Vice President, Creative.

As VP, Insight & Planning, Kim Clifford is responsible for leading the strategic planning process for clients to drive consumer insights, bringing 14 years experience to her team. She has expertise as a brand planner, drawing from her roots in digital, marketing and user experience design. She began her career in development but soon found her passion for brand and customer insights were perfectly matched to the planning environment. She has worked at Cossette Interactive, Tribal DDB and most recently Venture Communications, and brings knowledge from various industries including Banking, Insurance, Investing, e-Commerce, Energy, Government, Education and Tourism.

David Hartt joins Critical Mass as VP Creative, charged with leading the creative vision on new business pitches all while elevating the day-to-day work of the agency's creative teams. He started his advertising career in at Razorfish and Ammirati Puris Lintas in New York. He then served as Design Director at Draftdigital, and IVT. In 2005, he joined Arc Worldwide in Chicago as a Creative Director initially overseeing Cadillac Interactive work and then subsequently the integrated BlackBerry account. After that, he served as Group Creative Director at Razorfish, leading the creative discipline for the Seattle office and overseeing the Best Buy and Levi's accounts. Most recently, David was a VP Creative Director at DraftFCB Chicago. His clients have included: HBO, American Express, Siemens, Atari, Macy's and Novartis. David also has a parallel practice as a visual artist and educator, serving as an instructor in the graduate program at The School of the Art Institute of Chicago. He has exhibited nationally at museums and galleries including The Museum of Contemporary Art, Chicago and has upcoming exhibitions at the Henry Art Gallery in Seattle and The Studio Museum in Harlem. Additionally David was recently awarded a Louis Comfort Tiffany Foundation Award.

"Shoring up our strategic and creative leadership ensures that we'll continue to deliver extraordinary work for our clients," said Joe Scartz, SVP General Manger, Critical Mass. "Both Kim and David bring proven success, an intimate understanding of our culture, and a willingness to push for solutions that unite creative excellence and business results," Scartz added.

About Critical Mass

Critical Mass ( helps the world's leading companies use digital media to create extraordinary experiences—experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients' businesses. An award-winning agency consistently recognized as a leader in the digital marketing arena, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, London, Amsterdam and Costa Rica. For additional information, visit our website:, our blog:, or follow us on twitter: @criticalmass. Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYS: OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


Critical Mass
Celia Jones, 312.705.4169
twitter: @celiajones

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