ASCC Brand Management Company Rechristened as Luxuria Brands


ASCC Brand Management Company Rechristened as Luxuria Brands

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- In order to better differentiate its products in a competitive market, the Aristocrat Group Corp. (OTCBB: ASCC) announced today that it will change the name of its brand management division, Aristocrat Brands, to Luxuria Brands.

"The name Luxuria Brands better conveys everything we want to say about the brands we're readying for consumers," said ASCC CEO Cindy Morrissey. "We're targeting new products that are luxurious and slightly decadent. The division's name is changing, but not its mission."

Luxuria Brands targets new products for commercialization with broad market appeal and strong growth potential. Its initial focus will be the booming distilled spirits industry. Worldwide, the spirits industry is worth about $263 billion, with recent yearly growth of better than 2.5 percent over a four-year period. In the U.S., the distilled spirits sector is a major economic contributor, generating more than $110 billion in annual activity.

"If we can capture even half a percent of that market as we plan, our company could see revenues climb all the way to half a billion dollars," Morrissey said.

ASCC plans to grow its brand management business to compete in a highly profitable sector alongside Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico's FAS, Inc. (NYS: CHS) .

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About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. ( is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

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Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.


The Aristocrat Group Corp.
Cindy Morrissey, 850-269-6801
President and CEO

KEYWORDS: United States North America Florida


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