Recruiting and Retaining Focus Increasing in Post-Crisis Economy

Recruiting and Retaining Focus Increasing in Post-Crisis Economy

New research from The Principal shows nonqualified plan sponsor and participant trends

DES MOINES, Iowa--(BUSINESS WIRE)-- More employers say recruitment and retention are among the top reasons for offering nonqualified deferred compensation plans to their key employees. This according to new findings from a study of employers and their key employees conducted by Boston Research Group on behalf of the Principal Financial Group®.

The vast majority of plan sponsors (91 percent) say nonqualified deferred compensation plans are important to provide a competitive package for recruiting employees, a 7 percentage point increase from 2011. Eighty-six percent of plan sponsors say these plans are important as a retention tool, up 8 percentage points from 2011. Key employees, those identified as most critical to the business, confirm nonqualified plans factor into employment decisions:

  • 69 percent say these plans are important when making a decision to take a new job.
  • 61 percent report the plans are important in their decision to stay with a current employer.

"Employers and employees alike were shaken by the economic crisis compounded by the gradual recovery and continued market volatility," says Gary Dorton, vice president of nonqualified benefits for The Principal®. "Employers recognize that helping employees bolster their retirement savings also makes good business sense in today's competitive marketplace to secure top talent."

The number of participating employees contributing $25,000 or more in nonqualified deferred compensation plans has steadily increased over the last three years, now at 44 percent in 2012. Participants also plan to save more in these plans, with one-in-three (35 percent) planning to increase their contributions in the plan over the next year. Other actions by employees surveyed:

  • More than three-fourths (78 percent) report reviewing their investment allocation quarterly or more frequently.
  • Just over half (53 percent) sought advice from a financial professional, yet 59 percent do not have a written plan that includes goals and sources of retirement income.

Nearly 9 in 10 key employees say nonqualified deferred compensation plans are important in reaching retirement goals. According to Dorton, "A growing number of employers are more worried than ever before if their key employees will be adequately prepared for retirement, which is why these plans are shifting toward a retirement focus. Key employees use them as an additional way to reach their retirement goals, and employers see them as a valuable part of a comprehensive benefits package."

More insights from the 2012 study are available at For more news and insights from The Principal, connect with us on Twitter at

About the Principal Financial Group
The Principal Financial Group® (The Principal ®)1 is a global investment management leader offering retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services through its diverse family of companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $392.2 billion in assets under management2 and serves some 18.3 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

1 "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
2 As of September 30, 2012.

The Principal Financial Group
Sonja R. Sorrel, 515-362-2431
Erica Jensen, 515-362-0049

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