Announcing Cigna Everyday Healthy Values Coupon Program


Announcing Cigna Everyday Healthy Values Coupon Program

Eat Healthier While Saving Money On Groceries

  • Cigna launches customized online coupon site to incent healthy behaviors

  • Consumers can save money while making purchasing decisions for a healthy lifestyle

BLOOMFIELD, Conn.--(BUSINESS WIRE)-- To encourage consumers to purchase healthy products for themselves and their families, Cigna announces Cigna Everyday Healthy Values, a customized online community, powered by, that consolidates better-for-me product coupons in one place.

Healthy eating can be a challenge for all families, regardless of medical conditions, insurance status, financial situation or location. For many, it is a process of making incrementally better decisions. The Cigna Everyday Healthy Values program provides better-for-me products, including healthier options in food categories that may not be traditionally viewed in that category.

"Understanding the health benefits and risks of food items can be confusing, and current food labeling is sometimes difficult to understand," says Susan Gaca, chief nursing officer at Cigna. "The criteria for products in the Cigna Everyday Healthy Values program rely on information from published federal health, nutrition and food labeling guidelines and established nutrition science."

Coupons available on the Cigna Everyday Healthy Values site are for products that meet the minimum health guidelines based on the U.S. Department of Agriculture's and the Food and Drug Administration's recommendations.

Susan Gaca explains, "Many families are living paycheck to paycheck and are looking for ways to keep household expenses down. In July 2012, the U.S. Dept. of Agriculture predicted a 5 percent hike in the price of some foods in the coming months. Food represents 13 percent of the American household budget, so cost increases in food can represent a significant strain on a household. Coupons present an opportunity to help families continue to affordably purchase better products."

Cigna Everyday Healthy Values is built in cooperation with, the leader in digital coupons with 22 million unique monthly users in the United States. "Consumers are increasingly looking for savings on healthy products," says Dave Geary, vice president of business development at "By utilizing Cigna's expertise in health and wellness and's understanding of consumer couponing behaviors, we have created an innovative, new tool for consumers looking to save money and eat better."

Cigna has a deep understanding of health through its on-staff doctors, nurses, clinicians and its extensive work with customers through its health advocacy, clinical, lifestyle and chronic conditions programs, health coaching and onsite facilities. Cigna employs more than 2,000 physicians, nurses, health educators, case managers and behavioral coaches who work every day to help customers, including those with acute or chronic conditions, achieve their optimal health potential.

About Cigna

Cigna Corporation (NYS: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has approximately 71 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit

About Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company's products include, the 48th largest website in the U.S. †, as well as Grocery iQ and mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through and tens of thousands of websites comprising the digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg's, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. († Nielsen, Aug 2012)

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Janet Brown, 860-319-1597

KEYWORDS: United States North America Connecticut


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