Amazon Boosts App Downloads 500%


The iPad may lead in the tablet war, but Amazon is charging hard to keep pace.

The online tech and retail giant announced, as part of a press release today, that mobile app downloads from Amazon's Appstore have increased by 500% over the past year. While Amazon has relatively fewer apps than competitors -- its Appstore only breached the 50,000-app mark in September, whereas Google's Android Market (now Google Play) boasted more than 400,000 worldwide apps in February -- it's an important metric of growth for the company.

Amazon launched the Appstore back in March 2011, but the company's release of its Kindle Fire tablet in late 2011 has offered an exclusive market for apps. (Amazon's Appstore is also available on Android devices.) The company has also taken steps to help app developers: The app growth number was only part of the larger press release focusing on the company's launch of new A/B testing for developers to test and adjust apps, while receiving data about what modifications have worked best.

The press release also included several other newsworthy items, including a note that developers with In-App Purchasing loaded into their apps more than doubled in Q3 2012.

Everyone knows that Amazon is the big bad wolf in the online retail world right now but, at its sky-high valuation, most investors are worried if the company's share price that will get knocked down instead of its competitors'. We'll tell you what's driving the company's growth, and how to know when to buy and sell Amazon, in our new premium report. Our report also has you covered with a full year of free analyst updates to keep you informed as the company's story changes, so click here now to read more.

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