Why Trulia Is Poised to Plunge
Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, online real-estate listing company Trulia has received the dreaded one-star ranking.
With that in mind, let's take a closer look at Trulia and see what CAPS investors are saying about the stock right now.
San Francisco, Calif. (2005)
Internet software and services
Co-Founder/Chairman/CEO Peter Flint
CFO Prashant Aggarwal
Trailing-12-Month Operating Margin
$101.7 million / $10.0 million
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 80% of the 41 members who have rated Trulia believe the stock will underperform the S&P 500 going forward.
Yes, tons of consumers flock to real estate websites and get valuable information on it. But these websites have very little influence on what house a consumers ends up buying, what agent they engage with, what services they hire/purchases they make downstream etc. (unlike say google search advertising, where choice of vendors is huge, differentiation between them little and cost of a "mistake" minimal). The agent controls the transaction. ... All [Trulia] can do is make some money off the agent's advertising budget and round it off with some small change advertising. ... Can't see any e-commerce, consumer subscription or transaction fee revenue in this setup either. Which leaves you with just the advertising piece that's barely profitable.
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The article Why Trulia Is Poised to Plunge originally appeared on Fool.com.Fool contributor Brian Pacampara has no positions in the stocks mentioned above. The Motley Fool owns shares of Google and Zillow. Motley Fool newsletter services recommend Google and Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.