An Overview of Mondelez International
Mondelez International (NAS: MDLZ) is fresh off its recent corporate break-up. It boasts one of the best snack-brand portfolios in the industry, as well as massive global growth opportunities. But Mondelez has doubled down by putting all its chips on emerging nations' tables, which introduces extra risks to the company. I've created a premium report on Mondelez to help investors examine the company's future.
Below is an excerpt from the report, which highlights an overview of Mondelez. It's just a taste of one section, but we hope you find it useful.
Mondelez International is a global snack-foods company, offering leading brands of cookies, crackers, chocolates, gums, and candies in 170 countries. The company was formed in the October 2012 corporate breakup of Kraft Foods; Mondelez emerged following the spinoff of Kraft Foods Group. Mondelez is a dominant market-share leader, enjoying the No. 1 position in the biscuits, chocolate, candy, and powdered-beverage categories worldwide. The company claims its single focus is to "create delicious moments of joy by sharing the world's favorite brands."
Roughly half of global snack-food sales currently occur in the U.S. Fortunately for Mondelez, U.S. snack-food consumption is also increasing, aided by demographic and lifestyle trends toward more convenient and healthier alternatives. But, more importantly for the company, worldwide snack food consumption is on the rise as growing numbers of global middle-class citizens develop Western-style snacking habits. By 2015, the global snack-foods market is expected to reach $335 billion, representing a 7% annual growth rate.
The size and strength of Mondelez International's brands lend it a significant competitive advantage. The company boasts eight brands that each generate more than $1 billion in annual sales: Nabisco, Oreo, Cadbury, Milka, Trident, Tang, Jacobs coffee, and LU. In addition, brands that generate more than $500 million in sales include Chips Ahoy!, Ritz, Club Social, Halls, and Lacta.
Mondelez's real dominance is in its status as a leading biscuit and confectionery maker. Mondelez aims to propel its "Global Power Brands," all in the biscuit and confectionery categories, into untapped markets while also launching new brands in these markets. The company expects its 15 "Global Power Brands" -- including Toblerone, Cadbury, Belvita, and some other above-mentioned brands -- to drive 70% of its growth.
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