American Express Announces a Collection of Innovative T-Commerce Experiences


American Express Announces a Collection of Innovative T-Commerce Experiences

American Express Partners with FOX and NBCUniversal and Launches New Interactive Brand Channel to Create New Programs Providing Value to Consumers and Merchants

NEW YORK--(BUSINESS WIRE)-- Today, American Express announced a line-up of unique media partnerships designed to create seamless and engaging shopping experiences for consumers that turn curated content into commerce. American Express is enabling digitally minded shoppers to find inspiration, connect to fashion and products and, for American Express® Cardmembers, receive exclusive offers.

"At American Express, we are constantly using emerging technologies to create real value for our Cardmembers and give them more of what they love by delivering unique benefits to them," said Lou Paskalis, Vice President of Global Media Content Development and Mobile Marketing, American Express. "The technology that we are pioneering along with our partners is the first step in fundamentally changing the way that audiences can discover, engage with and ultimately have access to the things they see on television. The integration of commerce enablement into the television and mobile experience creates multiple contextually relevant opportunities to provide exclusive or enhanced benefits to American Express Cardmembers in the comfort of their own living rooms and in the most convenient way for them."

The media partnerships center around the broader effort that American Express is making to increase spending and drive value to customers, merchants and media partners by using content to enable discovery, social participation and ultimately commerce.

T-Commerce Program in Partnership with Fox Broadcasting Company

Fox Broadcasting Company (FOX) has partnered with American Express to offer a first-of-its-kind "T-commerce" (Television Commerce) program, allowing consumers to shop in real-time while watching one of FOX's hottest shows, "New Girl." For the first time ever, fans can buy items seen on the show, through the newly designed FOX NOW suite of Apps for iPad and at Available "New Girl" items could include fashion, household items and much more. Each "New Girl" episode will feature at least one item that will be available for purchase.

To celebrate the launch of this program, American Express Cardmembers can receive an exclusive offer to receive a one-time $35 statement credit if they use an eligible American Express Card that has been synced with their Facebook account to make a purchase of an exclusive item seen on "New Girl" at on the FOX NOW Apps. Offer terms apply to Cardmember redemption of offer.

The partnership extends into 2013 with potential new commerce-enabled programs on the horizon. For additional information about FOX NOW and to view images of the app, please visit

Integrated Venture with NBCUniversal & Zeebox

American Express and NBCUniversal have partnered on a groundbreaking Integrated program that enables consumers to purchase products inspired by some of their favorite TV shows. This content-to-commerce capability is powered by zeebox, the companion TV viewing platform for iPhone, iPad, iPod Touch, Android and the web that recently announced a partnership with NBCUniversal and Comcast Cable, among others, providing discovery on the second screen that's designed to amplify the TV viewing experience by infusing social media, interactivity and commerce. The activation occurs during Bravo's "Life After Top Chef," E!'s "Fashion Police," and Style's "Tia & Tamera." NBCUniversal's Daily Candy - the women's digital brand known for its taste-making recommendations - curates the show-inspired products that are presented for purchase. American Express Cardmembers can receive a one-time $35 statement credit if they sync their eligible American Express Card through Facebook or Twitter and use that Card to purchase a featured item. Offer terms apply to Cardmember redemption of offer.

New AMEX On-Demand Viewing Experience

Launched in September, American Express partnered with BrightLine to introduce an interactive TV Brand Channel, an "always-on", unified destination point that functions as a resource for enabling visitors to learn how to maximize their American Express experience via shared stories, benefits education, games, special offers and more, all from the comfort of their living room. The full year presence is accessible across five platforms (Dish Network, DirecTV, AT&T UVerse, Verizon FiOs and Cablevision) and internet-connected LG and Samsung televisions. Viewers enter the experience through TV commercials and channel guides and use their remote to explore the channel. For more information, visit BrightLine's website for a virtual preview of the experience,

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and help build business success. Learn more at and connect with us on,,,, and

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

About NBC Universal Integrated Media

NBC Universal Integrated Media (IM) works across the company's vast portfolio of on-air and online properties to develop custom, innovative content and marketing solutions for our clients. As a leading strategic and creative partner to marketers, IM taps its unparalleled consumer insights to forge powerful brand connections with highly targeted audience segments on a broad scale. The group also spearheads several cross-company initiatives including: Women at NBCU, Green is Universal, Hispanics at NBCU and Healthy at NBCU, which enable brands to more deeply engage with key consumer groups and integrate messages around important issues, such as health and the environment.

About BrightLine

BrightLine is the leading global provider of interactive television solutions for entertainment and advertising. BrightLine's data-driven In-Television™ solutions increase consumer engagement, brand recall, purchase intent, and sales. With over 500 executed interactive programs in over 90 million households, the company transforms passive 30-second commercials into dynamic, superior, viewer-driven brand interactions. BrightLine's proprietary iQ™ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated, programmatic advertising experiences. BrightLine's platform agnostic solutions launch across all television platforms, including cable and satellite, telecom companies, gaming consoles, connected televisions, smartphones, and tablets. Learn more about how BrightLine is revolutionizing advertising at

PMK∙BNC for American Express
Heather Feit, 212-373-0119
American Express
Caitlin Lowie, 212-640-2921

KEYWORDS: United States North America New York


The article American Express Announces a Collection of Innovative T-Commerce Experiences originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.