Chipotle's Small Bet Could Pay Off Big

If you follow Chipotle (NYS: CMG) you've probably heard about its ShopHouse concept, an Asian restaurant built on the Chipotle model. After 14 months, the company is ready to open up two more of these stores. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea. The first video in our multi-part series: How Chipotle management decided to branch into a new type of food.

Chipotle's stock price has been under pressure lately. Hedge fund manager David Einhorn not only contends that Yum! Brands' (NYS: YUM) new Taco Bell menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors such as Wendy's (NAS: WEN) , McDonald's (NYS: MCD) , and Whole Foods (NAS: WFM) have easily outperformed Chipotle over the past few months. Fool analyst Jason Moser's new premium research report analyzes the burrito maker's situation and answers the question investors are asking: Can Chipotle still grow? If you own or are considering owning shares, you'll want to click here now and get started!

The article Chipotle's Small Bet Could Pay Off Big originally appeared on Fool.com.

Rex Moore has no positions in the stocks mentioned above. The Motley Fool owns shares of Chipotle Mexican Grill, McDonald's, and Whole Foods Market. Motley Fool newsletter services recommend Chipotle Mexican Grill, McDonald's, and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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