Hangover Joe's Recovery Shot Increases Its Retail Channels and Signs Additional Distribution Agreeme

Hangover Joe's Recovery Shot Increases Its Retail Channels and Signs Additional Distribution Agreements

The Leading Morning After Hangover Recovery Shot Gains Tremendous Momentum for a Successful Quarter

DENVER--(BUSINESS WIRE)-- Hangover Joe's Holding Corporation (OTCBB:HJOE) ("Hangover Joe's"), makers of The Hangover Joe's Recovery Shot, announced today several new distribution agreements as well as the addition of several new retail programs across the U.S. The company recently signed a new distribution deal with Starco Impex, Inc., a major distributor to convenience and tobacco stores. Another distribution agreement was inked with Bebida Beverage Company, a premium distributor in the New York metropolitan area. Additionally, Hangover Joe's has added new retail programs with the following retailers: Aloha Gas, Long's Drugs, Kwik Shops, select Bed Bath & Beyond stores, select ABC Stores as well as Terrible Herbst's gas stations. Hangover Joe's already has purchase orders in-house and shipped orders exceeding $300,000 for the month of October through November 10, 2012.

Hangover Joe's co-founder Michael Jaynes commented, "Our momentum is unbelievable lately. We are signing several new distributors and customers each week - not only in the U.S. but worldwide. We are excited about this progress and are looking forward to record fourth quarter sales volume."

"We were recently awarded 'Best New Shot of 2012' by CSN Magazine at the NACS Show last month and apparently our customers agree," added Mr. Jaynes. "Our brand continues to expand exponentially and we are rapidly increasing production to fill all the new orders from these new retailers and distributors. It's exciting to be a part of this growth."

National Sales Manager and Co-Founder Michael Malm stated, "We have a split demographic of 45% women and 55% men primarily from ages 25 - 51. Our customer is the average American. It's estimated that there are 30 million hangovers a week in this country. This fact allows the product to have success in a wide range of retail outlets from convenience stores and supermarkets to drug stores, liquor stores and specialty stores."

Hangover Joe's is the nation's leading hangover recovery shot and the primary morning after hangover recovery shot on the market. Hangover Joe's is an officially licensed product of the Warner Brothers' hit movie "The Hangover." The product can be found in about 30,000 retailers from national chains to independent retail stores. It is currently being sold in the U.S., Canada, Australia and New Zealand. Hangover Joe's expects to ship to additional overseas markets in 2013. The product recently launched The Hangover Joe's Recovery Shot 2-pack that retailers and consumers alike endorse.

About Hangover Joe's

Hangover Joe's is the exclusive producer of The Hangover Recovery Shot, the official licensed product of The Hangover movie and the nation's number one selling hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, The Hangover Joe's Recovery Shot is the quickest way to overcome the day-after side effects of alcohol consumption. For more information, visitwww.hangoverjoes.com, check us out onFacebook,YouTubeor follow us on Twitter@HangoverJoes.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on its reports filed atwww.sec.gov.

SPPR, Inc.
Scott Barton and Sue Procko
310-836-6200
scott@spprinc.com and sue@spprinc.com

KEYWORDS: United States North America Colorado

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