Microsoft (NAS: MSFT) has outdone itself. Its Halo 4 video game, released last week, generated $220 million in first-day sales and is on track to reach $300 million in global sales during its opening week on sale, according to the company. Cumulatively, Halo has generated $3.38 billion in lifetime sales.
"Consumer demand and excitement for Halo 4 is even greater than we anticipated," Tony Bartel, GameStop (NYS: GME) president, said in a press release. "Day-one sales of Halo 4 make it the biggest Halo launch in GameStop history and the biggest game launch on any platform so far this year in our stores."
First released in 2001, Halo ranks among the top-selling video game franchises, having sold more than 46 million copies. Nintendo (NASDAQOTH: NTDOY)is responsible for all four of the all-time best sellers, with Mario topping the list at more than 450 million copies sold.
The article Microsoft's "Halo 4" Generates $220 Million in First 24 Hours on Sale originally appeared on Fool.com.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakersstock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's Web home, portfolio holdings, and Foolish writings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool owns shares of Microsoft, GameStop, and Nintendo. Motley Fool newsletter services have recommended buying shares of Nintendo, creating a written puts position in GameStop, and creating a synthetic covered call position in Microsoft. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.