Martha Stewart Taps into America's Love Affair with Crafting, Releasing a Host of New Products Just

Martha Stewart Taps into America's Love Affair with Crafting, Releasing a Host of New Products Just in Time for the Holidays

CLIFTON, N.J.--(BUSINESS WIRE)-- DIY pioneer Martha Stewart has released her latest Martha Stewart Crafts™ Holiday collections, with products ranging from wintry embellishments to whimsical supplies for creating holiday decorations and homemade gifts. Martha Stewart Crafts products cater to busy consumers by offering simple, timesaving solutions that make decorating for the holidays easy and fun.

In recent years, crafting has grown in popularity as a hobby and a business, with enthusiasts incorporating crafts in every room, using crafts while they entertain, and even using them for school and art projects. In addition, according to a 2011 Craft and Hobby Association study, more than 9.4 million U.S. households use craft products to package or present food items. Martha Stewart Crafts has tapped into this trend, offering attractive food packaging and decorations like treat bags, wine labels, and cupcake wrappers, sure to be a hit as the holidays approach.

"This season, the booming $30 billion crafting industry is more popular than ever," says Joy MacDonnell, Director of Education for EKSuccess. "Products like these from Martha Stewart Crafts make decorating at home easy and affordable, with Christmas items that transform living spaces with seasonal spirit."

Here are just a few of the fun and beautifully designed products in this year's Martha Stewart Crafts Holiday assortments.

Home Sweet Home for the Holidays

Wrap home-baked confections in festive packaging with the Martha Stewart Crafts line of treat bags and wrappers.

• GINGERBREAD HOUSE TREAT BOX

Homemade baked goods get a finished look with these treat boxes to pack thoughtful treats.

• BAKEABLE TRAYS

Give homemade breads and cakes a clean, finished look in Bakeable Trays. The trays include cellophane, ribbon, and six giftable baking trays and labels.

• COTTAGE CHRISTMAS MINI TREAT WRAPPERS

Bake holiday cupcakes in festive Cottage Christmas Mini Treat Wrappers. Add a classic holiday look to cupcakes or muffins with ornaments and candy canes. Includes 72 pieces.

Deck the Halls

Holiday-themed home decorations from Martha Stewart Crafts go up quickly and are easy to remove without damaging surfaces. The clings are durable enough to reuse for years to come.

• CHRISTMAS LIGHT CLINGS

Decorate for the holidays with colorful peel-and-stick Christmas Light Clings. Includes 12 pieces.

• GLITTER SNOWFLAKE MIRROR CLINGS

Glitter Snowflake Mirror Clings bring the season inside and add a wintry, festive touch to any room. Simply stick removable clings to mirrors or glass. Includes 12 pieces.

About EKSuccess Brands

Established in 1978, EKSuccess Brands is one of the country's leading creative consumer products companies. Its diversified portfolio includes more than 10,000 inspirational and creative products covering paper crafting, needle crafting, stamping, jewelry making, kids' crafts, painting, and more. Popular brands include K&Company™, Inkadinkado®, Dimensions®, Jolee's Boutique®, Sticko®, Perler®, Martha Stewart Crafts™, and American Girl Crafts®. EKSuccess Brands is a division of Wilton Brands LLC. For more details visit www.eksuccessbrands.com. Dream. Make. Celebrate™.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYS: MSO) is a diversified media and merchandising company, inspiring and engaging approximately 66 million consumers a month across all media platforms with unique lifestyle content, and has a growing retail presence with 8,500 products in thousands of retail locations. MSLO's four magazine brands—Martha Stewart Living, Martha Stewart Weddings, Everyday Food and Whole Living—are available in print, digital and App formats and also makes special issues, books and utility Apps available. The Company's television and video programming includes the new "Martha Stewart's Cooking School" series, slated for debut in Fall 2012, in addition to a vast library of how-to video available online. Martha Stewart Living Radio is available on SIRIUS XM Channel 110. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, Staples (together with Avery), PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The Company entered into a strategic alliance with J.C. Penney Company, Inc., and will jointly develop an e-commerce site, for a 2013 launch. The MSLO family of brands also includes Chef Emeril Lagasse's media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.

Hill & Knowlton/SAMCOR
Jennifer Mangham, 305-443-5454
jennifer.mangham@hkstrategies.com

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