Chuck E. Cheese's Expands the Experience for the Whole Family with Nationwide Gluten-Free Menu Optio

Chuck E. Cheese's Expands the Experience for the Whole Family with Nationwide Gluten-Free Menu Options

Family entertainment leader does gluten-free the right way with cross contamination-free cheese pizza and chocolate fudge cupcake

DALLAS--(BUSINESS WIRE)-- Chuck E. Cheese's wants every child to experience the unleashed joy of a fun day at one of its stores - unfortunately gluten and wheat sensitivities had some kids and families missing out on a classic experience with their friends due to special dietary needs. With increased demand from guests and a desire to offer safe food options moms and dads could trust, Chuck E. Cheese's began researching and developing a gluten-free menu that would uphold its promise to parents. As a result, today Chuck E. Cheese's introduces two breakthrough food products to its menu - an individual size gluten-free cheese pizza and a chocolate fudge cupcake - addressing the cross contamination concerns of parents with children who have special dietary considerations.

"When we began this process, it was important that we focused on doing gluten-free the right way and making our product accessible even for guests with strict gluten intolerance," said Joe Elliot, Chuck E. Cheese's vice president of Research and Development. "With the gluten-free menu we're launching nationally today, we believe we have dramatically reduced the chances for cross contamination in our gluten-free products."

Chuck E. Cheese's worked with two respected partners to develop an innovative and unique pizza and dessert process. The gluten-free pizza arrives at Chuck E. Cheese's locations in pre-sealed packaging from Conte's Pasta's dedicated, certified gluten-free facility in New Jersey. The Bake-in-Bag® Pizza remains sealed while cooked and delivered, until it is opened and served with a sealed personal pizza cutter at families' tables by the adult in charge.

Under the same gluten-free procedure, chocolate fudge cupcakes from Fabe's All Natural Bakery remain in pre-sealed, single-serve packaging until opened and served at the table.

"Given that gluten-free products are something we've wanted to offer for the last few years, it feels very gratifying to deliver a product that reflects our commitment to providing even our guests with strict gluten intolerance with a product that still tastes great and expands the Chuck E. Cheese's experience from games to food and fun for so many families," Elliot said. "It's a great example of how we're working towards consistent quality across the board to make all facets of guests' visits more enjoyable."

In addition to the new gluten-free menu, Chuck E. Cheese's recently upgraded its traditional pizza recipe with dough made in-store as well as freshly shredded mozzarella and vegetables. In consideration of other food allergies, Chuck E. Cheese's provides a comprehensive online listing of each ingredient for all menu items to help parents determine the most appropriate foods for their unique family's dining experience.

The gluten-free cheese pizza can be purchased at more than 500 Chuck E. Cheese's locations in the U.S. and Canada for $5.99, the same price as its individual size pizza with traditional crust. The gluten-free chocolate fudge cupcake is sold for $2.99 in the U.S. and $3.49 in Canada. Chuck E. Cheese's encourages families to participate in Gluten-free Diet Awareness Month this November by tasting its new offerings and sharing their thoughts about dining out safely with food allergies on the company's Official Facebook Page.

Guests can find more information about Conte's Pasta at http://www.contespasta.com/ and Fabe's All-Natural Bakery at http://www.fabesnatural.com/.

About CEC Entertainment, Inc. (NYSE: CEC) :

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The Company and its franchisees operate a system of 562 Chuck E. Cheese's stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $7.7 million to schools and non-profit institutions through its fundraising program. For more information, see the company's website at www.chuckecheese.com.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20121113005645/en/

CEC Entertainment, Inc.
Michelle Chism, 972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com
or
M/C/C for Chuck E. Cheese's
Jennifer Reeves, 972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

KEYWORDS: United States North America Texas

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