Fashion Mall at Keystone Location is the First West Elm in Indiana

BROOKLYN, N.Y.--(BUSINESS WIRE)-- Home furnishings retailer West Elm, a member of the Williams-Sonoma, Inc. family of brands (NYS: WSM) , announced today that it will open a new retail store in Indianapolis on November 15th, 2012. Located in The Fashion Mall at Keystone at 8702 Keystone Crossing, Suite 160, the new store will be the first West Elm in Indiana. Through a partnership with Etsy, the store will feature a locally made collection of decorative accessories from artists in the Indianapolis area.

A portion of the proceeds on opening day will go directly to The Harrison Center for the Arts, an Indianapolis-based non-profit organization supporting renewal in the city by fostering awareness, appreciation and community for arts and culture. Additionally, the first 200 customers on opening day will receive a free West Elm Indianapolis reusable tote bag.

"We are thrilled to open the first West Elm in Indiana," said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. "Our catalog and online customers from Indianapolis have been asking for a store in their area, and we're excited to open in a great location just in time for holiday shopping."

"The store at The Fashion Mall at Keystone is our 8th new West Elm store this year, and caps a strong year of growth for the West Elm brand," said Jim Brett, President of West Elm. "Equally as important, we've made strong local connections with organizations supporting the arts and the environment at all of our openings. We're excited to continue this in Indianapolis with The Harrison Center for the Arts, an organization that shares the same views as West Elm on the importance of supporting local art in the community."

Just in time for Thanksgiving and the holidays, West Elm's signature mix of globally inspired furniture, home décor and seasonally updated collaborations, including holiday trim from ConfettiSystem and bedding from Allegra Hicks, will be available at the Indianapolis store. A wide selection of gifts in shops inspired by open-air holiday fairs includes a collection of Charity Mugs that donate to organizations including ASPCA®, St. Jude Children's Research Hospital® and Oceana®.

As in other West Elm locations, associates at the Indianapolis store will be focused on helping customers express their personal style at home. The brand offers free one-on-one Home Stylist services - either in a customer's home, or in the store's Design Lab. The Home Stylist can partner on making measurements, creating a floor plan, picking paint colors and palettes and mixing new finds with old favorites. West Elm at The Fashion Mall at Keystone is open Monday-Saturday from 10 p.m. - 9 p.m. and Sunday from 12 noon to 6 p.m. The store phone number is 317-844-4970.

About West Elm

Mixing clean lines, natural textures and global accents, West Elm creates unique, affordable designs for modern living. Headquartered in Brooklyn, NY, the brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003. The brand's complete collection of modern furniture and room décor, including, modern dinnerware, wall shelves, and modern bedding is available in 47 retail stores and around-the-clock at www.westelm.com. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Follow West Elm on Twitter: @westelm, Facebook: facebook.com/WestElm or visit www.westelm.com.

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing seven distinct merchandise strategies - Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kid's furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) - are marketed through 579 stores, seven direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

Media Contacts for West Elm:
Abigail Jacobs, 718-780-4488
Kendall Coleman, 415-616-7926

KEYWORDS: United States North America Indiana New York


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