Fill up on Water in FarmVille 2, help global communities find fresh water

FarmVille 2 promotionZynga has joined forces with once again to help impoverished and struggling communities find and develop new sources of fresh water. In perhaps the most fitting promotion since the two first teamed up, FarmVille 2 players can purchase the precious liquid in three different varieties, with 100 percent of the proceeds going to's efforts across the globe.

The four-week campaign launched Nov. 8, offering three limited edition water-themed items for purchase using Farm Bucks (the game's paid currency). Players can buy a Deco Jerry Can and Water 10 Pack for $5, a Deco Pump and Water 30 Pack for $10 and, finally, a Deco Sprinkler and two Water 30 Packs for $15. Of course, Zynga and Facebook will give 100 percent of the proceeds to
FarmVille 2"Our ongoing partnership with is connecting the world with one of the most important issues of our times," co-founder (and celebrity) Matt Damon said in a release. "Water is a precious resource. For people without safe drinking water, life is a daily struggle for survival. Zynga is tapping into the power of their network and players to deliver real and lasting change."
It's refreshing to see social games leverage their powerful reach to influence good causes. (And some games have been built entirely around that concept.) Of course, that all depends on players forking up the cash. But if a cause as noble as fresh water for all won't do it, who knows what will.

Are you still digging FarmVille 2 these days? What do you think of Zynga's attempts to do good? Sound off in the comments. Add Comment.

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