Volkswagen Scores Highest in New Pike Research Assessment of Clean Diesel Vehicle Manufacturers

Volkswagen Scores Highest in New Pike Research Assessment of Clean Diesel Vehicle Manufacturers

BOULDER, Colo.--(BUSINESS WIRE)-- Stringent light duty vehicle (LDV) emissions regulations implemented by both the European Union and North America have led manufacturers to expand their offerings of clean diesel vehicles in recent years. Globally, according to Pike Research, a part of Navigant's Energy Practice, clean diesel annual LDV sales are expected grow from 9.1 million in 2012 to 12 million in 2018.

According to a new Pike Pulse report from Pike Research, German manufacturer Volkswagen Group achieved the highest ranking among makers of clean diesel vehicles. The report rates these companies on 12 criteria for strategy and execution, including vision, go-to-market strategy, partners, production strategy, technology, geographic reach, sales/marketing/distribution, product performance, product quality and reliability, product portfolio, pricing, and staying power.

The second main grouping comprises a large number of contenders, including BMW, PSA Peugeot Citroën (PSA), General Motors (GM), Mazda, Mercedes-Benz, Mitsubishi, Ford, Honda, the Hyundai Kia Automotive Group, Fiat-Chrysler, and the automotive partnership of Renault-Nissan.

"The leading manufacturers of clean diesel vehicles in this Pike Pulse report include not only companies that are leading today, but also ones that are poised to capture more market share, either in the largest clean diesel market, Europe, or in newly opening markets such as North America," says senior research analyst Lisa Jerram. "The key manufacturers in the diesel market are likely to continue to keep their strong position going forward. The question is whether or not newcomers to this sector will be able to compete."

Volkswagen Group is the overall leader in this Pike Pulse report, due to its VW and Audi brands. The top-selling automotive company in Europe in 2011, Volkswagen is consistently a leading seller of diesel cars in Europe. The company is taking its strong position on diesel technology to the North American market, where it already leads the market in diesel sales, having introduced its first clean diesel model in the United States, the Jetta TDI, in 2009.

Mercedes-Benz, the second-highest ranked manufacturer in this Pike Pulse ranking, has a strong position in the European diesel market. The company has a strong reputation for quality; its diesel cars are no exception. Recent entrants to the clean diesel segment are poised to compete against established players, according to the report, including Mazda and GM. GM's proposed diesel Chevy Cruze has attracted great interest since it was announced in 2011, because it would be the first U.S.-made diesel passenger car in the U.S. market in many years. Mazda has been making a strong push to market its new diesel technology in Japan, another market where diesel has yet to make a major impact.

The study, "Pike Pulse Report: Clean Diesel Vehicles", evaluates 13 diesel vehicle manufacturers that rank among the top 20 manufacturers in terms of global sales and that also target a range of regional markets. Using Pike Research's proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the growing clean diesel marketplace. An Executive Summary of the report is available for free download on the Pike Research website.

About Pike Research

Pike Research, which joined Navigant's global Energy Practice on July 1, 2012, provides in-depth analysis of global clean technology markets. The team's research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Smart Energy, Smart Grid, Smart Transportation, Smart Industry, and Smart Buildings sectors. Additional information about Pike Research can be found at

About Navigant

Navigant (NYS: NCI) is a specialized, global expert services firm dedicated to assisting clients in creating and protecting value in the face of critical business risks and opportunities. Through senior level engagement with clients, Navigant professionals combine technical expertise in Disputes and Investigations, Economics, Financial Advisory and Management Consulting, with business pragmatism in the highly regulated Construction, Energy, Financial Services and Healthcare industries to support clients in addressing their most critical business needs. More information about Navigant can be found at

* The information contained in this press release concerning the report, "Pike Pulse Report: Clean Diesel Vehicles," is a summary and reflects Pike Research's current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report's conclusions and the methodologies used to create the report. Neither Pike Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.

Pike Research
Richard Martin, +1.303.997.7609
Laverne Murach, +1.202.481.7336

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