POTTERY BARN KIDS OPENS FIRST-EVER POP-UP STORE AT MASHPEE COMMONS

POTTERY BARN KIDS OPENS FIRST-EVER POP-UP STORE AT MASHPEE COMMONS

Premier Children's Home Furnishing Retailer Leverages Pop-Up Format to Boost Holiday Presence

SAN FRANCISCO--(BUSINESS WIRE)-- Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, announced today the opening of its first-ever pop-up store in Mashpee Commons. The new location features a variety of specialized design services to decorate rooms for babies and kids, and offers complimentary in-home design appointments for the local area including Cape Cod and Martha's Vineyard.

The store at Mashpee Commons opens with Thanksgiving and Christmas seasonal collections, and can help with any product the brand offers, regardless of whether it is available in the retail store, via the Pottery Barn Kids Design Desk. Customers will find a selection of innovative and high-quality gifts, as well as an assortment of bedding and furniture. The store features a cozy shop with the latest faux-fur and flannel collections, a great selection of nursery gifts to celebrate baby's first holiday, and offers everything grandparents need to create a nursery or play space in their home perfect for regular visits from grandchildren.

"I'm so excited to open our retail store at Mashpee so we can provide parents and grandparents alike an opportunity to create imaginative kids rooms and play spaces. We are proud to offer a smaller footprint store with a lot of talented and passionate designers that are poised and ready to make the holiday season just a little easier and a lot of fun," said Janet Hayes, president of Pottery Barn Kids and PBteen.

With complimentary holiday decorating and entertaining services, the Mashpee store is an ideal destination for making holiday shopping simple and personal. Shoppers can take advantage of in-store shipping options to send gifts directly to the recipient's doorstep, as well as complimentary gift wrapping, making gift giving easy and convenient. Onsite design specialists will be on-hand to help customers design their space by using new Design Studio workstations, and on Wednesdays between November 21 and December 19 the store will open early and offer one-on-one personal shopping from 8 a.m. - 10 a.m.

Opening Weekend Events will begin on Friday, November 9 at 10:00 a.m. and include:

• Giveaways: The first 100 guests on Friday will receive a mini plush Clancy the Bear, the official Pottery Barn Kids mascot, and the first 250 will receive an eco-friendly Pottery Barn Kids shopping tote. Fifteen lucky customers that find a sleigh bell in their tote will get the chance to select a gift card at the store, worth $25-$500, with prizes totaling $1,000.*

• Fun for all: Visitors will enjoy face painting and special appearances:

  • November 9 and 10 from 10 a.m. to Noon - face painting with Anne Kerrigan

  • Saturday, November 10 and Sunday, November 11 - appearances by Clancy, the Pottery Barn Kids mascot

STORE LOCATION & INFORMATION
Pottery Barn Kids Pop-Up
Mashpee Commons
19 Steeple St.
Mashpee, MA 02649
508-477-0308

STORE HOURS
Monday-Saturday, 10 a.m. - 6 p.m.
Sunday, 11 a.m. - 5 p.m.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in January 1999 and quickly became a premier retailer for children's home furnishings and decorative accessories. Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Product categories include kids furniture, kids bedding, bathroom accessories, window treatments, rugs, lighting, decorative accessories, classic toys, nursery essentials including baby cribs, and gear including luggage, backpacks and reusable lunch bags. Pottery Barn Kids operates 83 retail stores in the U.S. and Canada in addition to its ecommerce site, potterybarnkids.com which offers a variety of products, a Baby & Gift Registry, and Design Studio, a special section highlighting ideas and inspirations for kids' spaces, room design tools and celebrations. Pottery Barn Kids can also be found on Facebook and Twitter. Pottery Barn Kids is headquartered in San Francisco, CA.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing seven distinct merchandise strategies - Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) - are marketed through 579 stores, seven direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

*Sweepstakes ends 5:00 p.m. EST on November 11, 2012. Please visit store for official rules.

Pottery Barn Kids
Sarah Lynam, 415-438-8101
Senior Public Relations Manager
slynam@wsgc.com

KEYWORDS: United States North America California Massachusetts

INDUSTRY KEYWORDS:

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