5-Star Stocks With Booming Brand Power: Church & Dwight


Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer products specialist Church & Dwight (NYS: CHD) has earned a coveted five-star ranking.

With that in mind, let's take a closer look at Church & Dwight and see what CAPS investors are saying about the stock right now.

Church & Dwightfacts

Headquarters (founded)

Princeton, N.J. (1846)

Market Cap

$7.1 billion


Household products

Trailing-12-Month Revenue

$2.8 billion


Chairman/CEO James Craigie
CFO Matthew Farrell

Return on Equity (average, past 3 years)



$241.2 million / $903.8 million

Dividend Yield



Clorox (NYS: CLX)
Procter & Gamble (NYS: PG)

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 96% of the 420 members who have rated Church & Dwight believe the stock will outperform the S&P 500 going forward.

Earlier this week, one of those Fools, adamlevy, highlighted several of Church & Dwight's positives:

Strong brands in Arm & Hammer, Trojan, OxiClean, Nair, Xtra.

Good international growth, showing the company can compete with P&G abroad.

Aggressive marketing expenditures pay off as the company has seen improvement in the market share of five of its eight "power brands" in the first three quarters of the year.

Acquisition of Avid has good potential to improve earnings going forward in one of the fastest growing segments in the industry.

Focus on margins will drive earnings.

If you want market-thumping returns, you need to put together the best portfolio you can. Of course, despite a perfect five-star rating, Church & Dwight may not be your top choice.

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The article 5-Star Stocks With Booming Brand Power: Church & Dwight originally appeared on Fool.com.

Fool contributor Brian Pacampara has no positions in the stocks mentioned above. The Motley Fool owns shares of Clorox. Motley Fool newsletter services recommend Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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