Keynote Mobile Banking Scorecard Reveals Top Retail Banks Fast Adopting Mobile Strategies
Chase is repeat winner for top overall score among 15 large banks on the Keynote Fall 2012 Mobile Banking Scorecard
Largest banks offer best app banking, while text banking leaders now include several smaller banks
Mobile banking being pushed beyond traditional online banking features
SAN MATEO, Calif.--(BUSINESS WIRE)-- Keynote® Systems (NAS: KEYN) , the global leader in mobile and web cloud testing and monitoring, today announced the results of the Fall 2012 edition of the Keynote Mobile Banking Scorecard, first launched in 2011 and the standard in benchmarking consumer mobile banking offerings.
Chase Bank achieved its second consecutive win for Overall Score, while second place went to Wells Fargo and third place to Bank of America. Leaders for individual modes include BB&T for Text banking, Wells Fargo for Mobile Web, Chase for iPhone and BlackBerry App banking and Bank of America for its Android App. Looking across the five modes, the Scorecard found Chase offers the best overall Functionality and Ease of Use while Wells Fargo leads in Privacy & Security and Quality & Availability.
"Tracking the top 15 retail banks in depth, we found the largest banks tended to offer the strongest App banking, but customers of the smaller banks tracked were just as likely to enjoy the best in text banking," says Chris Musto, general manager of Keynote customer experience delivery. "Year over year, we saw that banks that had planned BlackBerry Smartphones apps, are pulling back with the falling market share of the brand."
The Keynote Scorecard results indicate that there is increasing focus on the development of functionality and design elements tailored for the mobile experience.
"Banks are now moving beyond designing mobile banking offerings that are simply a subset of what consumers can already do in online banking. Even in the midst of a long-term decline in paper checks, smartphone check deposit is becoming readily available and on its way to becoming pervasive. The one obvious hold up is mobile payments, which is still largely absent from mobile banking," continues Musto.
This edition of the Keynote Mobile Banking Scorecard marked the debut of USAA, which offers mobile banking in all five modes and had its strongest performance in overall Functionality.
Keynote Competitive Research, the industry analysis group of Keynote, conducted the Fall 2012 Mobile Banking Scorecard study, measuring and ranking 15 of the largest retail banks, based on a set of 101 objective, weighted criteria tracked as applicable in each of five modes: Text, Mobile Web, iPhone App, Android App and BlackBerry App and grouped into four categories: Functionality, Ease of Use, Privacy & Security, and Quality & Availability. Banks evaluated for the Fall 2012 Keynote Mobile Banking Scorecard include (in alphabetical order) Bank of America, BB&T, Capital One, Chase, Citibank, Citizens, Fifth Third Bank, KeyBank, PNC, Regions Bank, SunTrust, TD Bank, USAA, U.S. Bank and Wells Fargo.
For further details about the Keynote Systems Mobile Banking Scorecard or to inquire about a Scorecard subscription, please visit: http://tinyurl.com/KeynoteMobileBanking
About Keynote Systems
Keynote® Systems, Inc., (NAS: KEYN) is the global leader in mobile and web cloud testing & monitoring. Keynote maintains the world's largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 7,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Known as 'The Mobile and Internet Performance Authority™,' Keynote offers three market-leading product platforms:
Keynote Perspective ® provides on-demand performance monitoring for enterprise web and mobile sites including online portals, e-commerce sites and B2B sites. Over 2,000 customers rely on Keynote Perspective services to know precisely how their websites, content, and applications perform on actual browsers, networks, and mobile devices.
Keynote DeviceAnywhere ® provides the industry's only true cloud-based platform for testing and monitoring the functionality, usability, performance and availability of mobile applications and websites. It's suite of mobile testing solutions is used by over 1,000 mobile developers and enterprises to deliver quality mobile applications and services to the mobile channel.
Keynote SIGOS offers active end-to-end Quality of Service (QoS) testing and monitoring solutions for mobile, fixed and VoIP communications. Its SITE and Global Roamer products are used by over 200 network operators, content providers, carriers and regulators in over 100 countries worldwide.
Keynote's 4,000 customers represent top Internet and mobile companies and include American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 1-800-KEYNOTE.
The trademarks or registered trademarks of Keynote Systems, Inc. in the United States and other countries include Keynote®, DataPulse®, CustomerScope®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote®, SIGOS®, SITE®, keynote® The Mobile & Internet Performance Authority™, Keynote FlexUse®, Keynote DeviceAnywhere®, Keynote DemoAnywhere®, Keynote MonitorAnywhere®. All related trademarks, trade names, logos, characters, design and trade dress are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners.
Ronjini Mukhopadhyay, 949-295-9779
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