Bally Technologies Installs Industry-Leading Systems Solutions at Three Peermont Casinos in Republic

Bally Technologies Installs Industry-Leading Systems Solutions at Three Peermont Casinos in Republic of Botswana

First implementation of Bally Systems in Southern Africa delivering return-on-investment for well-respected gaming operator

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced the implementation of its sophisticated systems solutions at three Peermont Global Pty. Ltd. casinos in Botswana.

Bally Technologies' President and Chief Operating Officer Ramesh Srinivasan (Photo: Business Wire)

The three systems implementations at Peermont's The Grand Palm, Sedibeng, and Syringa casinos in Botswana follow Bally's previously announced enterprise-wide systems contract partnership with the Peermont Group to replace competitors' systems at 10 casinos in Botswana and South Africa.

"We are excited with the journey we are about to embark on with Bally systems solutions and the many new benefits they will provide our operations," said Peermont's Billy Gray, Group Gaming Slots Executive. "The new functionality will not only provide significant operating efficiencies, but will give us better and more ways to reward, retain, and communicate with our customers."

Gray added, "It is refreshing to see a better customer-service experience in our operations, and we're very excited to continue to leverage this platform to gain differentiated advantages from our competitors. The installation process in Botswana went well, and Bally and Peermont are working smartly together to ensure a seamless roll-out in the South African casinos in the months to follow."

The Botswana systems installations are Bally's first in the southern African region and provide the sophisticated casino operator with Bally's first-ever powerful combination of cashless and cage functionality in the region that is delivering significant cost savings and operating efficiencies. Peermont is also the first casino in southern Africa to use Bally's TableView™ real-time table-management solution to automate the rating process, track table-game play, and reward table-game players. The use of Bally's next-generation solutions provides Peermont's operations with the ability to do slot-based progressives across all game manufacturers and provide players at Peermont's Botswana operations with such features as auto top-up play, which was not previously available across all game manufacturers.

"It is an honor to have been selected by one of Africa's leading gaming operators to provide our systems solutions for their growing enterprise," said Ramesh Srinivasan, Bally Technologies' President and Chief Operating Officer. "We are pleased about how smoothly the implementations have gone in Botswana, and are excited to see our solutions implemented across the Peermont enterprise, adding value and streamlining tasks and processes at Peermont's well-run operations."

Under the enterprise-wide agreement, Bally Technologies is providing Peermont with a host of leading systems solutions including the SDS™ slot-accounting system for Windows®; CMP™ for player tracking; the Elite Bonusing Suite™'s Power Winners™; TableView™ real-time table-management solution; iVIEW Display Manager™ (DM) player-user-interface displays; Bally Business Intelligence™ for group-wide analytics and campaign management; the CoolSign® media-management tool; and a cashless mag-stripe solution through SDS.

About Peermont

The Peermont Group holds seven casino licenses in South Africa and three in neighboring Botswana. They operate a total of 14 properties − both gaming and non-gaming − nine in South Africa and five in neighboring Botswana. Collectively, these 14 properties offer 3,251 slot machines, 148 gaming tables, and 1,631 hotel rooms. The Company's flagship property is Emperors Palace Hotel Casino Convention and Entertainment Resort, which is strategically located adjacent to O.R. Tambo International Airport in Johannesburg. In addition to Emperors Palace, the company's property portfolio includes six other casino resorts, three stand-alone casinos, and four stand-alone hotels. For more information, please visit http://www.peermont.com

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. -

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50464548〈=en

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

KEYWORDS: United States Botswana North America Nevada South Africa Africa

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