Bally Mobile Platform Wins Prestigious Gaming & Hospitality Partner Award

Bally Mobile Platform Wins Prestigious Gaming & Hospitality Partner Award

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYS: BYI) , a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced the Bally Mobile Platform earned the 2012 Gaming & Hospitality Partner Award.

Bally Technologies' Vice President of Mobile Aron Ezra
Bally Technologies' Vice President of Mobile Aron Ezra

Bally Technologies' Vice President of Mobile Aron Ezra

The prestigious Gaming & Hospitality Awards are presented annually by the publisher of Gaming & Leisure magazine and honor the gaming industry's top thought leaders. The awards were presented last month at the Gaming & Leisure Roundtable at Red Rock Casino Resort in Las Vegas.

"We are honored to receive this prestigious award," said Bally Technologies' Vice President of Mobile Aron Ezra. "With more than 6 billion mobile subscriptions worldwide and 87 percent of the world population using mobile devices, there is no doubt that entering and succeeding in the mobile space is an important objective for casino operators. The Bally Mobile Platform continues to prove itself as the best solution in the gaming industry."

In total, Bally has won more than 50 awards for innovation over the past four years. The Bally Mobile Platform has received significant accolades for its innovation, return-on-investment, customer service, and marketing features, including winning a Hospitality Operations Technology Award for Self-Service Products and the Platinum Award in the Top 20 Most Innovative Products Awards.

The Bally Mobile Platform allows casinos to build and manage custom, native iPhone®, iPad®, Android® and Blackberry® apps, along with a mobile website from a single content management system. Casino personnel can manage their entire mobile suite by logging into this cloud-based content management platform via any browser. The platform enables casino operators to create and easily update special content and offers, and immediately distribute the information to targeted potential customers.

Bally has created more than 100 features for casino operators to incorporate into their apps, allowing them to entertain, educate, sell to, and learn from their guests and players. More than 5.5 million Bally unique users have downloaded Bally apps from dozens of casinos.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.


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Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager

KEYWORDS: United States North America Nevada


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