More than 23 Million Households Worldwide Will Participate in Demand Response Programs by 2018, Fore


More than 23 Million Households Worldwide Will Participate in Demand Response Programs by 2018, Forecasts Pike Research

BOULDER, Colo.--(BUSINESS WIRE)-- Demand response (DR) programs offered by utilities to their residential customers are essential tools for managing demand and are a key component of governmental energy policies. Taking a cue from their counterparts in the United States, utilities around the world are gradually realizing the potential benefits to themselves as well as their customers of introducing DR programs to their residential customers. By 2018, according to a new report from Pike Research, a part of Navigant's Energy Practice, more than 23 million households worldwide will participate in demand response programs, more than double the number that do so today.

The fastest growing segment of the residential DR market will be price-based programs that rely on dynamic pricing, which may usher in a whole new way of dispatching DR, the study concludes.

"Dynamic pricing offers an opportunity for utilities to expose consumers to price signals with a more accurate representation of the actual price of electricity at any given time," says senior research analyst Marianne Hedin. "It could eventually become the most common load curtailment scheme for households, dispatching demand response much more frequently at very short durations. It will also change the way utilities determine their rate plans and their dispatch strategies."

While traditional direct load control programs remain the most common form of DR, the number of price-based programs is expected to increase rapidly, according to the report. By 2018, about 8.7 million households worldwide are expected to be enrolled in some type of price-based program, one-third of the total participating in demand response.

The report, "Residential Demand Response", examines the developing global market for residential demand response programs, including technology issues, market drivers and barriers, and regulatory factors. The report includes detailed comparisons of price-based and direct load control DR programs as well as profiles of 17 key market players. Market forecasts for residential DR participation, spending, and load curtailment (in megawatts), segmented by region, are provided through 2018. An Executive Summary of the report is available for free download on the Pike Research website.

About Pike Research

Pike Research, which joined Navigant's global Energy Practice on July 1, 2012, provides in-depth analysis of global clean technology markets. The team's research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Smart Energy, Smart Grid, Smart Transportation, Smart Industry, and Smart Buildings sectors. Additional information about Pike Research can be found at

About Navigant

Navigant (NYS: NCI) is a specialized, global expert services firm dedicated to assisting clients in creating and protecting value in the face of critical business risks and opportunities. Through senior level engagement with clients, Navigant professionals combine technical expertise in Disputes and Investigations, Economics, Financial Advisory and Management Consulting, with business pragmatism in the highly regulated Construction, Energy, Financial Services and Healthcare industries to support clients in addressing their most critical business needs. More information about Navigant can be found at

* The information contained in this press release concerning the report, "Residential Demand Response," is a summary and reflects Pike Research's current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report's conclusions and the methodologies used to create the report. Neither Pike Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.

Pike Research
Richard Martin
Laverne Murach

KEYWORDS: United States North America Colorado Illinois


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