DTS Donates More Than 18,000 iWOW 3D Audio Enhancement Adaptors to Active Duty Troops

DTS Donates More Than 18,000 iWOW 3D Audio Enhancement Adaptors to Active Duty Troops

Committed to Giving Back to Those Who Serve Our Country, DTS Made a Donation of More Than 18,000 iWOW 3D Audio Enhancement Adaptors to Support Our Troops Foundation

CALABASAS, Calif.--(BUSINESS WIRE)-- DTS, Inc. (NAS: DTSI) , a leader in high-definition audio solutions and audio enhancement technologies today announced that it has made a donation of more than 18,000 iWOW 3D (retails as the SRS iWOW 3D) audio enhancement adaptors to Support Our Troops® (SOT), a non-profit organization dedicated to bolstering the morale and well-being of our active military and their families, to be distributed to U.S. troops serving around the world.

"On behalf of America's troops and their families, we give a very large thanks to DTS, Inc., the maker of iWOW 3D, and the company behind this major donation," said Martin C. Boire, chairman of Support Our Troops. "At a retail price of $69.99 per unit, this is a major statement of commitment to, and tangible support for, America's finest—a $1,259,820 plus testament of gratitude. DTS is a real American company doing great things for the men and women protecting this country."

"We are very proud of the brave men and women serving our country and are delighted to show our appreciation by giving back to them," said Jon Kirchner, chief executive officer of DTS. "Many of DTS' employees, their family members and friends are active or have served in the military and thus the company in its entirety has a fond respect for our nation's troops. We hope that the high-quality audio experience that the iWOW 3D delivers brings joy to those serving and makes the music, movies and mobile games that they enjoy during their downtime more entertaining."

Utilizing several patented DTS audio solutions, theiWOW 3D is designed to work exclusively with Apple i-device products. The iWOW 3D seamlessly plugs into the 30-pin connector of any iPad®, iPhone® or iPod® and retrieves and restore audio cues that are buried deep within the original source material, to provide an immersive, three-dimensional sound stage with renewed depth and clarity, as well as deep bass, through any pair of headphones or earbuds. The end result is a truly uncompromised, HD-quality entertainment experience for music, movies and games.

Chairman Boire said, "These units were snapped up fast by guard units here at home and by groups in the Support Our Troops Network, which ship to the troops in Afghanistan." He pointed out that anything that improves the quality of their daily routine is greatly appreciated by today's soldiers. "Apple's personal sound products are ubiquitous, thus the desire for this accessory is widespread and this gift is proving to be a bright spot in the everyday routines of our soldiers and their kids," Boire concluded.

Learn more about DTS, or connect with DTS on Facebook and Twitter (@DTS_Inc).

About Support Our Troops®

SupportOurTroops.Org is the charity through which we Americans bolster the morale and well-being of our active duty troops and their families through highly effective programs providing millions of dollars in goods and services to the military community including deployed troops, family support, kids' camp assistance, positive public support at home, and more. They Support Us - Let's Support Them!®

Our name says it all. Nobody knows the needs of the troops like we do and comprehensively addresses them like we do. Nobody has built a collaborative network to comprehensively address their needs like we have. A national 501(c)(3) public purpose organization providing an easily accessible framework enabling local groups, companies, schools, colleges, clubs, and churches to quickly, easily and without complexity do good works for the troops and their families.

SOT® is a nonpartisan, nonpolitical organization providing means through which people and businesses can show their patriotism and appreciation for those who sacrifice so much to protect our country, our homes, and our families.

About DTS, Inc.

DTS, Inc. (NAS: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. © 2012 DTS, Inc. All rights reserved.


Formula PR
Melody Demel
(619) 234-0345
DTS, Inc.
Michael Farino
(949) 442-5404

KEYWORDS: United States North America California


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