New Sprint Data Plan Looks to Snag iPad Sales from AT&T, Verizon

Sprint-Nextel Corp. (NYSE: S) will release a new 4G data plan for tablets. It should be in place by November 11. The cost of the plan has been set, it seems, to take iPad and iPad mini sales from AT&T and Verizon.

Sprint announced:

Sprint smartphone customers can add a tablet to their account with a specially discounted rate plan that includes 1GB of data for only $15 per month or as little as $10 per month for 100MB of data on the Sprint network. For a limited time, Sprint is waiving the Activation Fee on all 3G/4G LTE tablets.

Additionally, Sprint offers four plans designed specifically for 4G LTE tablets, starting at $14.99 for 300MB of data, $34.99 for 3GB of data, $49.99 for 6GB of data and $79.99 for 12GB of data.

With billions in capital coming from new majority owner SoftBank, Sprint is likely to get even more aggressive with rates to steal share from the two market leaders.

Douglas A. McIntyre

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