SCOPE and Fuse Hit VOODOO Music + Arts Experience with Crowd Courage Crusade


SCOPE and Fuse Hit VOODOO Music + Arts Experience with Crowd Courage Crusade

- SCOPE Mouthwash Challenges VOODOO Music + Arts Experience Fans to be Socially Courageous -

CINCINNATI--(BUSINESS WIRE)-- SCOPE, the tingly, fear-destroyer that freshens breath and provides consumers with "kiss-ready" confidence, and Fuse, the national music television network of The Madison Square Garden Company, have teamed up as official partners of the 2012 VOODOO Music + Arts Experience - a 3-day music and arts festival in New Orleans over October 26th through the 28th. This year, to ensure festival-goers fill up with confidence before they hit the dance floor, SCOPE and Fuse have developed a unique experience both at the festival and online, helping to unleash courage in fans across the country.

The party will begin even before the artists hit the stage in New Orleans. SCOPE's Facebook page and "VOODOO: Crowd Courage" tab will be a hub for exclusive interviews, line-up information and videos from 2011 and 2012 headliners. Fans will also be able to post comments and participate in daring polls and a photo caption contest on Twitter using #crowdcourage.

"The VOODOO Music + Arts Experience is one of the country's most talked about music festivals of the year, and SCOPE is thrilled to be part of this cultural event," said Rishi Dhingra, Marketing Director, Procter & Gamble. "SCOPE has created an exciting on-site experience so festival-goers can grab free swag and participate in challenges, photo dares and flash mobs with SCOPE as their partner each step of the way."

Aimed to inspire confidence in all, festival-goers will be tasked with different dares such as, taking a photo with their doppelganger or capturing the most courageous (or outrageous) outfit, to forming a group hug or joining in on the world's largest conga line. SCOPE will reward those that step outside their comfort zones with great prizes, including VIP ticket upgrades and fun SCOPE swag.

Fuse News Anchor, Jack Osbourne, will also be on site at the Fuse and SCOPE area to support music fans to unleash their daring spirit. Fans will be encouraged to share their courageous experiences using the hashtag, #crowdcourage.

To find out more information about SCOPE and at the VOODOO Music + Arts Experience, visit the SCOPE Facebook page: and the "VOODOO: Crowd Courage" tab.

About SCOPE Mouthwash:

  • SCOPE Outlast Mouthwash technology kills millions of bad breath germs and creates a cool, refreshing sensation for a fresh feeling that lasts up to five times longer than brushing alone. SCOPE Outlast Mouthwash is available in Long Lasting Mint and Long Lasting Peppermint in a 1250 ML bottle for $5.99 (suggested retail price).

  • SCOPE Dual-Blast Mouthwash kills up to 98 percent of bad breath germs* and helps obliterate strong food odors like garlic and onion. Dual-Blast technology eliminates the odor-emitting volatile sulfur compounds (VSCs) from strong foods such as garlic and onions, helping to neutralize strong food odors in the mouth. Available in Fresh Mint Blast and Icy Mint Blast in a 750ML Bottle for $4.99 and a 1250 ML Bottle for $5.99 (suggested retail price).

  • SCOPE ClassicMouthwash leaves breath feeling clean and the consumer to feel confident enough to get close, killing 99% of bad breath germs. Available in Original Mint in 750ML Bottle for $4.99 and a 1250 ML Bottle for $5.99 (suggested retail price).

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About Procter & Gamble:

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The

P&G community includes operations in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Fuse:

Fuse, the national television network dedicated exclusively to music, brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks - all rooted in the music experience. Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 18-34 year-old audience with compelling music programming on-air, on-line, on-demand, in HD and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG, MSG Plus, MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company digital initiatives. MSG Media is a division of The Madison Square Garden Company (NAS: MSG) , along with MSG Sports and MSG Entertainment. MSG Sports includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Connecticut Whale (American Hockey League); and MSG Entertainment includes concerts and events at Radio City Music Hall, Madison Square Garden, the Theater at Madison Square Garden, the Wang Theatre in Boston, the Beacon Theatre, the legendary Chicago Theatre as well as the Forum in Inglewood, California and manages wholly-owned live entertainment properties including the Radio City Christmas Spectacular, starring the Rockettes. Additional information about Fuse can be found at

About Jack Osbourne

Launching his career on MTV's The Osbournes, Jack Osbourne is set to join Fuse as the West Coast Anchor of Fuse News. He recently hosted Haunted Highway on the SyFy channel and his production company, Schweet Entertainment is currently producing a 16-episode TV docu-series for National Geographic called Alpha Dogs. In the U.K., Jack appeared on the hit reality TV show Adrenaline Junkie, traveling the world to conquer the most challenging sports. Last year, Jack took on producer and director roles, producing a documentary about his father, God Bless Ozzy Osbourne and directing a music video for Ozzy's song, "Life Won't Wait." Jack also released his autobiography in 2007 titled 21 Years Gone.

About The VOODOO Music + Arts Experience:

Celebrated as one of America's most eclectic festivals and the final musical event of the annual U.S. music festival season, the VOODOO MUSIC + ARTS EXPERIENCE will mark its 14thconsecutive year this Halloween. Every year, an assortment of musical artists from a variety of musical genres reflecting the cultural gumbo that defines this historic and beloved American city gather together to Worship The Music. Concert-goers gather annually throughout VOODOO's unique performance areas: Le Ritual where the main stage worships the music of the world's most renowned artists;Le Plur, VOODOO's dedicated dance space which celebrates an amazing list of electronic talent from around the world; Le Flambeau's two performance spots (Preservation Hall Tent and the WWOZ/Bud Light Stage) which honor the roots and history of New Orleans music and its inspiration on others; and Le Carnival with the Bingo! Stage where local bands, emerging artists and music legends perform in an area which includes a massive Ferris Wheel (from which concert-goers see the New Orleans skyline and a bird's eye view of the festival grounds with clear sightlines to the main stage) and other amusement attractions. Each of VOODOO's individual performance areas is enhanced by the use of interactive art set amid City Park's lush lagoons, bayous and one of the largest collections of mature oak trees in the world. More information can be found at: WWW.THEVOODOOEXPERIENCE.COM.

*In laboratory tests

MSL Group
Jessica Spano, 646-500-7654
Kristin Shrader, 212-465-6394
Voodoo Music + Arts Experience
Marcee Rondan, 818-380-0400, ext. 248

KEYWORDS: United States North America Ohio


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