La Jolla Group Partners With Virtual Piggy To Offer Safe E-commerce for Youth

La Jolla Group Partners With Virtual Piggy To Offer Safe E-commerce for Youth

Youth-focused platform to be integrated across all LJG brands, including O'Neill, Metal Mulisha, Rusty, and FMF

HERMOSA BEACH, Calif.--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that the Virtual Piggy service will be integrated into La Jolla Group's e-commerce operations and will be available to consumers shopping for brands such as Metal Mulisha, O'Neill, and Rusty.

The La Jolla Group is the world's premier multi-brand apparel licensing company, with brands that are instantly recognizable in the worlds of BMX, motocross, surfing and skateboarding, sponsoring top pro athletes in each. LJG brands are sold in over 3000 retailers in the United States, as well as Europe, U.K., Canada, Latin America, Australia, and Japan.

"Our partnership with Virtual Piggy is a another example of LJG's continued mission to be on the leading edge of innovative technologies that our youth oriented and tech savvy consumers have come to expect," said La Jolla Group CEO, Toby Bost. "Given the tremendous growth of ecommerce and our drive to enhance the experience on our sites, we needed a partner to help us move to the next level."

"The La Jolla Group has created a powerhouse of action sports brands," said Dr. Jo Webber, Virtual Piggy Founder and CEO. "We are excited to integrate our Virtual Piggy service into their ecommerce operations and allow young action sports fans to purchase their favorite brands in a safe and controlled manner."

For information about Virtual Piggy visit www.VirtualPiggy.com.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

About La Jolla Group

La Jolla Group (LJG) is the world's premier active-lifestyle apparel and media company. With a strong operational backbone, and licenses both domestically and globally for some of the biggest names in action sports, including O'Neill, Rusty, Metal Mulisha, FMF and The Berrics, LJG has developed a notable portfolio across surf, moto, skate and beyond. Building on the successful model perfected with the company's acquisition of the O'Neill Clothing USA license from Jack O'Neill and family in 1993, LJG applies its industry-dominating core competencies in design, marketing, sales, production and distribution to refine its diversified roster of brands and businesses for the 21st century.

With five successful brands, a suite of design, operational and technological services, more than 400 employees across the U.S., 11 successful retail locations — including O'Neill's flagship stores in Anaheim and Santa Monica, CA -- and the expansion of its Irvine, CA-based headquarters into a state-of-the-art 200,000 sq. foot facility, LJG continues to evolve and leverage synergies across all platforms. LJG's global reach now extends to six continents and more than 100 countries. For more information, please visit www.lajollagroup.com.

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805

KEYWORDS: United States North America California

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