Buildablock Corp. Intensifies Marketing and Acquires New Beta Subscribers at Toronto Trade Show
MIAMI--(BUSINESS WIRE)-- BUILDABLOCK CORP. (OTCBB: BABL), ("Buildablock" or the "Company"), today announced that it intensified its marketing efforts via its recent exhibition at The National Women's Show, held in Toronto, Canada, where the Company acquired an additional 3,000 subscribers to its beta website. The show drew over 70,000 visitors, which resulted in a high volume of visitors to its presentation area. The visitors expressed a high degree of interest in the unique capabilities of the Company's shopping website, www.Buildablock.com, currently in development and preparing for live launch.
"We are enthused by the reception accorded us at the trade show and the immense interest expressed in our shopping website. Attendees quickly picked upon on our value proposition that enables shoppers to leverage group buying to purchase a wide array of products that will be on our website and available for negotiated discounting," said Mr. Gary Oberman, Buildablock's CEO. "Further, visitors saw that our innovative approach empowers shoppers to individually determine merchandise for possible discounting by simply uploading them onto our site."
The Company's marketing promotion at the National Women's Show included the awarding of a travel vacation to coincide with its second stage launch, which will be its shopping website going live in the Montreal area. The 3,000 new subscribers acquired for the beta website at the show will help provide essential technical and user feedback so as to finalize systems and procedures. Since Buildablock's social login requirement is similar to that of other leading social networking sites, the Company expects to gain exposure to the friends networks of the new subscribers which could lead to over 400,000 potential new subscribers by way of referral.
"We appreciate the positive feedback at the show that heralds BuildaBlock as an evolution in online retailing since a wide range of individually selected products can become available for possible discounting - even as the shopping experience is enhanced via social networking," concluded CEO Gary Obermann.
The current test 'beta' launch is a full capabilities website assessment where users utilize all aspects of the Company's block purchasing e-commerce model. The end-to-end testing will result in a thorough analysis of real-time logistics and enable a seamless website launch to the general public with expected rapid consumer and merchant adoption. An introductory video of the Company's unique e-commerce model can be seen at the Company's website, www.BuildaBlock.com, where an invite can be registered to be alerted as to the date of the live launch of the Company's website later this year.
About Buildablock Corp.
Buildablock is an Internet service platform whose mission is to act as a transactional catalyst between buyers and sellers while leveraging a growing collection of patented, sophisticated user friendly tools. Growing beyond the scope of aggregation sites or group buying catalogs, Buildablock offers consumers maximum value for their purchasing dollar by combining group buying leverage, social media interactivity and automated negotiating tools. The Company's dashboard of buying tools and follow-on services represent a new paradigm in supply chain interaction for both retailers and consumers alike. The Company expects that ease of customer acquisition and diverse, recurring revenue streams will combine to return exceptional value to the shareholders of Buildablock. For more information, visit the Company's website at http://www.buildablock.com.
CAUTIONARY STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.Statements in this Press Release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained herein which are not statements of historical facts and that address activities, events or developments that the Company expects, believes or anticipates will or may occur in the future, including statements about expected future results shall be deemed to be forward-looking statements. Forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy and some of which might not even be anticipated. Future events, actual results and performance, financial and otherwise, could differ materially from those set forth in or contemplated by the forward-looking statements herein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material. Factors that could cause actual results to differ materially from those in forward-looking statements include, without limitation, the Company's ability to establish technical feasibility, completing development of its Internet service platform, establishing critical strategic partnerships to promote the use of its Internet platform, successfully marketing the platform, establishing rapid visibility and adoption by our customer base and acceptance by merchants, demonstrating added value and reward that will ultimately change the behavior of our user base, responding to competitive developments and attracting, retaining and motivating qualified personnel. Additional information concerning these and other risks is described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's reports on Forms 10-K, 10-Q and 8-K that the Company files with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release are based on current expectations and the Company assumes no obligation to update these forward-looking statements.
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