ASCC Engages Top Liquor Distributors for Premium Vodka Launch

ASCC Engages Top Liquor Distributors for Premium Vodka Launch

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- Aristocrat Group Corp. (OTCBB: ASCC) opened talks this week to get its debut product offering on store shelves nationwide. After all, the best vodka in the world won't sell a drop if it can't be found at your favorite liquor store.

The company has been in contact with the top liquor distributors in the U.S. this week to move forward with plans to license and distribute its new premium vodka across the country.

"Our first hurdle will be identifying and fulfilling the licensing requirements for nationwide distribution," said ASCC CEO Cindy Morrissey. "Different distribution models have different requirements, so we expect the licensing process will guide our plans to launch our first product to a large extent."

Nationwide distribution is an integral part of ASCC's roadmap for success in the liquor industry. Vodka is America's top-selling spirit, with sales accounting for nearly a third of the country's total liquor market. Demand is so strong for the spirit, in fact, that despite the recession, sales actually grew by 13.9 million cases between 2004 and 2009 to reach 58.4 million, according to a report last year by just-drinks and IWSR.

Earlier this month, ASCC announced the formation of new division, Aristocrat Brands, LLC, to identify and promote unique brands that have a mass market appeal across a diverse demographic. Premium vodka fits that description perfectly, and the company expects its forthcoming spirit to be greeted in the marketplace by booming sales.

With these favorable conditions in mind, ASCC sees vodka as the key element to growing its brand management business. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico's FAS, Inc. (CHS).

For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.
Cindy Morrissey, 850-269-6801
President and CEO
info@aristocratgroupcorp.com

KEYWORDS: United States North America Florida

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