UnitedHealthcare Launches Partnership with Nebraska 4-H to Promote Healthy Living

UnitedHealthcare Launches Partnership with Nebraska 4-H to Promote Healthy Living

• Eat4-Health partnership includes 10 states, with 4-H youth as health ambassadors reaching other youths and families with messages to tackle obesity

• Nebraska 4-H youth receive training as part of a coordinated effort to encourage healthier living through better food choices, exercises and fun activities designed to burn calories and promote wellness

OMAHA, Neb.--(BUSINESS WIRE)-- Nebraska 4-H and UnitedHealthcare announced a new partnership to promote healthy living and empower youth to help fight the nation's obesity epidemic.

Nebraska 4-H and UnitedHealthcare announced a new partnership called Eat4-Health. Eat4-Health is activating 4-H youth ambassadors to make healthy choices for themselves and encourage their communities to make positive changes through training, creative programs and educational events. Representatives from UnitedHealthcare participated in the training and presented a $30,000 check to Nebraska 4-H to launch the program (Photo: UnitedHealthcare).

The partnership, called Eat4-Health, is activating thousands of 4-H youth ambassadors to make healthy choices for themselves and encourage friends, families and people in their communities to make positive changes through training, creative programs and educational events. It currently spans 10 states, including Nebraska.

Nebraska 4-H youth are participating in various learning activities to promote health, fitness and healthy living. This includes training youth ambassadors to help spread wellness messages to other youth and families throughout the state. 4-H youth joined together at the Eastern Nebraska 4-H Center in Schramm Park Recreation Area Saturday and Sunday for an all-day youth ambassador training session where they learned about nutrition, participated in cooking demonstrations and were taught fun, simple exercises designed to burn calories.

Representatives from UnitedHealthcare participated in the training and presented a $30,000 check to Nebraska 4-H youth and their leadership to launch the program. The partnership is being administered by the University of Nebraska-Lincoln Extension Service, which provides 4-H programs to all 93 counties in the state.

Eat4-Health builds on UnitedHealthcare's successful partnership with National 4-H Council that began last year in Florida, Mississippi and Texas. The campaign is expanding to Arizona, Louisiana, Nebraska, New York, Pennsylvania, South Carolina and Tennessee. Each participating state 4-H organization is receiving a $30,000 grant funded by UnitedHealthcare to support healthy-living programs, events and other activities administered by 4-H that encourage young people and their families to eat more nutritious foods and exercise regularly.

"Nebraska 4-H is excited about this new partnership, and we are proud to partner with UnitedHealthcare to promote healthy living among 4-H youth and their families here in Nebraska," said Kathleen Lodl, 4-H Program Administrator and Associate Dean at the University of Nebraska-Lincoln. "By working together to train 4-H as ambassadors to deliver these important healthy messages in our communities, we can help make a positive impact."

"We are fortunate to be able to join with the young people of 4-H in the Eat4-Health program to help make a difference in the lives of so many families in Nebraska," said Kathy Mallatt, president of UnitedHealthcare Community Plan of Nebraska. "UnitedHealthcare and 4-H look forward to harnessing the energy and excitement of 4-H youth to promote healthy living."

Participating 4-H state programs receiving a grant are developing action plans that provide innovative, hands-on learning approaches that target specific community needs in their state. Many of these activities will support healthy-living programs led by 4-H that encourage youth and community participation through events such as health fairs, cooking demonstrations, after-school programs, workshops and educational forums, among others. UnitedHealthcare employees will team up with 4-H at many of these events, assisting with planning and executing projects that lead to positive, sustainable change at the community and individual level.

As part of the Eat4-Health campaign, each state is organizing a Youth Summit/Conference to train 4-H youth ambassadors to implement the programs and help reach the goals in each state. The summits will provide the venue where participants will learn more about nutrition, health and fitness, obtain information on promoting health within their communities, and gain new tools for participating in multisession educational trainings and one-time community activities and events. This teen leadership experience will also serve as a launch to a Teen Ambassadors pledge and prepare 4-H'ers to use their increased healthy-living knowledge and skills to make an impact in their own communities.

Online and printed educational materials will enable participants to learn and commit to making healthier choices. To encourage participation, the campaign will provide simple tips for healthy choices when food shopping, preparing home meals or school lunches, when out with friends or at special occasions.

According to the U.S. Centers for Disease Control and Prevention (CDC), obesity among children and adolescents has almost tripled since 1980, with nearly one in every three children being overweight or obese. Children from low-income and low-education households are three-times more likely to be obese. America's Health Rankings®, an annual comprehensive assessment of the nation's health on a state-by-state basis, indicates that obesity is a leading risk factor for diabetes, heart disease and many cancers. The estimated economic cost of obesity is $270 billion per year.

4-H reaches 6 million youth each year, 2.5 million of whom participate in healthy-living programs that promote nutrition, wellness and physical activities. UnitedHealthcare Community & State serves more than 2.5 million children in 25 states and the District of Columbia. 4-H and UnitedHealthcare share connections with many of the same public sector and community organizations, including state and county governments and school districts.

In 2011 the 4-H/UnitedHealthcare partnership reached more than 40,000 youth and families in three states through hundreds of community events and activities that included distributing positive messages about nutrition and wellness. This was accomplished in creative venues such as healthy-cooking demonstrations, fitness camps, youth forums and community family days. These events were designed to empower 4-H youth in the targeted states to help educate their families and people in their communities about the importance of healthy living through more nutritious diets and increased physical activity in their daily lives. The program targeted communities in Florida, Mississippi and Texas with the greatest need for education, outreach and resources.

About 4-H: 4-H is a community of six million young people across America learning leadership, citizenship, and life skills. National 4-H Council is the private sector, non-profit partner of 4-H National Headquarters located at the National Institute of Food and Agriculture (NIFA) within USDA. 4-H programs are implemented by the 111 land-grant universities and the Cooperative Extension System through their 3,100 local Extension offices across the country. In Nebraska, 4-H is provided through University of Nebraska—Lincoln Extension in cooperation with county governing boards, the University of Nebraska, and USDA. UNL Extension staff and volunteers work together to deliver the county's 4-H program. In Nebraska, 4-H reaches approximately one-third of our state's youth. Learn more about Nebraska 4-H at www.4h.unl.edu.

About UnitedHealthcare: UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYS: UNH) , a diversified Fortune 50 health and well-being company.

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UnitedHealthcare
Molly McMillen, 952-931-6029
or
Nebraska 4-H
Cathy Johnston, 402-472-1762

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