Lenovo Scours Skies for "Sky Warriors" to Put New ThinkPad Twist Convertible to Test
Search to Equip Ten Frequent Flyers with Some of First Lenovo ThinkPad Twists
RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)-- To celebrate the unveiling of the new ThinkPad Twist, a slim convertible Ultrabook™ that twists seamlessly from touch screen laptop to tablet, Lenovo today announced a search to identify the nation's top ten frequent flyers aka, "Sky Warriors". During the next month, travelers who pride themselves on their extensive mileage balance can enter to win the innovative machine.
(Photo: Business Wire)
The Twist is part of the newest family of Lenovo convertibles that also includes the IdeaPad Yoga 13, the Yoga 11 and the IdeaTab Lynx. At the forefront of the latest devices designed for Windows 8, the convertible computers are designed to move in unique ways, from bending and twisting to separating. They also enable new ways to use them for watching movies and playing games in modes like stand, which operates similarly to a photo frame. Twist, a high performance, convertible Ultrabook™, boasts exceptional business productivity and standout multimedia capabilities. Running Windows 8, it has a collection of features that are perfect for conducting business, creating content and consuming entertainment.
"Business travelers are seasoned experts in challenging work environments, especially in the skies," said Matt Bereda, director, worldwide small-to-medium business product launch, Lenovo. "They know how to pack, race through security lines and get their work done under any condition. The Sky Warrior search will identify those who spend their lives in the air and who need more than a laptop - a true convertible PC - that is as flexible as they are."
Unlike a traditional laptop, the Twist bends to fit the user's environment, not the other way around. It has several different viewing modes, putting a new spin on full-size, full-performance computing. Twist suits those who roam the skies and depend on commercial jets to function both as a conduit to a destination and a mobile office.
Beginning October 22, frequent flyers can declare themselves as Sky Warriors by visiting the Lenovo Facebook page and entering the number of miles accrued through a single frequent flyer program between January 1, 2012 and September 30, 2012. The top ten verified mileage balances will receive a ThinkPad Twist and be dubbed "Sky Warriors".
For more information on the Lenovo Sky Warrior Search, as well as Official Rules and Regulations, visit facebook.com/Lenovo. Twist will be available beginning on October 26 via Staples and other retailers, business partners and www.lenovo.com, and has a suggested retail price starting at $849.
Lenovo (HKSE: 0992) (PINK SHEETS: LNVGY) is a $US30 billion personal technology company - and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo's business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
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Kristy Fair, 919-257-6329
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