The Secret Weapon of the World's Best Companies


The following is part of our "Motley Fool Exclusive Interview" series.

In today's video, analyst Austin Smith interviews acclaimed author and New York Times columnist Charles Duhigg about his recent book The Power of Habit and the iEconomy series he's written for The New York Times.

In this segment, Charles helps draw a parallel between companies with the world's best brands and those that have the most deeply ingrained habits. If you look across the consumer-goods space, you'll quickly see a strong correlation between the habit around the purchase of a product and the success of that company.

One similarity between the companies that have the strongest habits associated with their products is the monster dividends these companies often pay out.

Dividends are a great way to supercharge your portfolio, and you can do the same today with nine of our favorite dividend stocks. They're an easy way to up your odds of retiring rich, so click here now to uncover these top picks today.

The article The Secret Weapon of the World's Best Companies originally appeared on

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