ASCC: Vodka is More Than Recession-Proof

ASCC: Vodka is More Than Recession-Proof

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- To build its new brand management division, Aristocrat Brands, the Aristocrat Group Corp. (OTCBB: ASCC) is focusing on a popular product that's proven to be more than recession-proof industry.

Vodka is America's top-selling spirit, accounting for nearly a third of the liquor market and half of its growth. Even better, demand for the white spirit has continued to grow despite a years-long economic downturn in the U.S. Vodka sales here grew by 13.9 million cases between 2004 and 2009 to reach 58.4 million, according to a report last year by just-drinks and IWSR.

"The U.S. is the primary market for premium vodkas despite the less-than-ideal economic circumstances," said ASCC CEO Cindy Morrissey. "We believe that vodka is an inherently profitable category for our brand because it's a product that can be made and sold quickly, and there are very low barriers to entry in the industry.

"Even a very small company can grow very large and very rich in this space with a quality product, which is very good news for our shareholders," she said.

Aristocrat Brands' initial focus will be on premium vodkas, a large market in the U.S. America accounts for as much as 86 percent of the global super-premium-and-above vodka market, according to just-drinks and IWSR. That represents a volume of 15.7 million cases.

Thanks to such favorable conditions, ASCC views vodka as key to growing its brand management business in order to compete in a highly profitable sector alongside Limited Brands, Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico's FAS, Inc. (CHS).

For more information on this initiative, please visit

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About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. ( is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.
Cindy Morrissey, 850-269-6801
President and CEO

KEYWORDS: United States North America Florida


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