Announces Appointment of Chief Executive Officer Announces Appointment of Chief Executive Officer

Appointment of Former Coca-Cola Chief Marketing Officer to Lead Next Phase of Company's Growth

DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--, (USEL) (the "Company"), the simple and reliable marketplace for used consumer electronics, today announced the appointment of Executive Chairman Sergio Zyman as the Company's Chief Executive Officer (CEO). Former CEO Daniel Brauser will remain with the Company in his role as President and Michael Brauser will be stepping down as Co-Chairman but remains a member of the Board of Directors.

With over 30 years of experience, Sergio Zyman is one of the world's foremost marketing experts. He was the Chairman and founder of Zyman Marketing Group and the former Chief Marketing Officer of The Coca-Cola Company. Sergio has also worked at PepsiCO and Procter & Gamble. His success in the field led Time magazine to name him one of the three key pitchmen of the 20th century.

Zyman has authored four books, including two international best sellers and his insights have been featured in every major business publication, including The New York Times, The Wall Street Journal, Business Week, and Fortune.

"I am excited to continue my relationship with as CEO, and look forward to making the most of the opportunity," said Chairman and CEO Sergio Zyman. "With cellular providers scaling back subsidies on their newer phones, is well positioned to grow the market for customer's used phones by connecting sellers with trusted professional buying partners who offer a quick and easy shopping experience." is committed to making the marketplace for used electronics simpler and more efficient for both the buyer and the seller. The Company's proprietary web portal keeps the devices out of landfills and provides valuable feedback to its buyers. For the seller, provides an elegant and easily accessible outlet to sell their device hassle-free, while allowing the buyers to compete and compare the shopping experience in an efficient and growing marketplace. is dedicated to providing the best possible experience through its easily accessible platform on the web, and recently through its mobile website, aiding users in offsetting the cost of device upgrades quickly and safely through its trusted network of professional buyers.

About uSell

uSell is the marketplace for selling used smartphones and electronics to trusted, professional buyers. The site helps customers search offers for used electronic devices, find a buyer, and sell the devices quickly and safely. is a publicly traded company headquartered in Ft. Lauderdale, Fla. For more information visit:

Cautionary Note Regarding Forward Looking Statements

Certain statements in this press release include forward-looking statements, including statements regarding being well positioned to capitalize on the growing market for used smart phones. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include effective marketing campaigns, the impact of competition from buyers not on our website, maintaining and establishing relationships with partners, and our partners providing sufficient customer service to our customers. Further information on our risk factors is contained in our filings with the SEC, including the Form S-1 filed on September 21, 2012. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

CEOcast, Inc.
James Young, 212-732-4300
Investor Relations

KEYWORDS:   United States  North America  Florida


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