Hipcricket Passes Industry-Leading 225,000 Campaign Mark

Hipcricket Passes Industry-Leading 225,000 Campaign Mark

Mobile Marketing and Mobile Advertising Leader Completes Record 29,000 Campaigns in Quarter

NEW YORK--(BUSINESS WIRE)-- Hipcricket® ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced that it has surpassed the 225,000 mark for completed mobile marketing and mobile advertising campaigns.

By completing 29,000 campaigns in the second quarter of fiscal 2013 ended August 31, 2012, the company reached the highest quarterly total in its history, maintaining an industry leadership position in this key metric. Campaigns completed during this period include: a large nonprofit client and a major retailer each executed six times more campaigns in Q2 2013 compared to Q1 2013; a casino more than doubled its campaign activity; and a consumer products goods company executed 78 percent more campaigns than in the previous quarter.

Additional selected highlights from the second quarter include:

  • Delivered 38 percent more advertising campaigns compared to Q1 2013; the Q2 2013 total was a company high for a quarter

  • Revenue totaled $6.2 million, compared to $5.1 million in the first quarter of fiscal 2013 ended May 31, 2012, a 22 percent increase

  • Demonstrated local, regional, super regional and national campaign execution scale by working with a leading financial services company to engage its 20,000+ sales associates.

"Clients are succeeding in driving sales, engagement, and loyalty through Hipcricket's mobile marketing and mobile advertising solutions," said Doug Stovall, Hipcricket Executive Vice President - Sales and Services. "This has led to an increase in activity from customers, as well as additional companies reaching out to us to enable them to reach their audiences via mobile devices."

About Hipcricket

Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Clear Channel) across an industry-leading 225,000 campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.

fama PR
Nicole Cornwell, 617-986-5014

KEYWORDS: United States North America New York


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