Hasbro Teams with HTI to Re-Launch TONKA in Europe

Hasbro Teams with HTI to Re-Launch TONKA in Europe

New TONKA TOWN Theme Expands Beyond Construction into Emergency Services;

Return of Original Steel Trucks to Debut in TONKA CLASSIC Range

LONDON--(BUSINESS WIRE)-- Hasbro, Inc. (NAS: HAS) today announced that it is teaming up with HTI, a top independent U.K. designer and manufacturer of children's toys, to re-ignite the classic TONKA toy line across Europe in 2013. The company is re-imagining the beloved 65 year-old brand with a new segment called TONKA TOWN that incorporates modern vehicles, playsets and characters. The new line will expand beyond construction with emergency services themes that are perennial favorites for rough and tumble four to six year-old boys. Concurrently, the company will unveil TONKA CLASSIC, refreshing the globally heralded original line of steel trucks.

"We're extremely excited about re-introducing TONKA in Europe with this fantastic new range," said James Walker, Vice President of Brand Licensing Europe. "Boys everywhere dream of being a policeman or fireman, so we anticipate that the addition of emergency services to the traditional construction-inspired play will resonate in a big way with youngsters."

TONKA TOWN includes an array of emergency and construction vehicles, playsets and characters with moveable features that are chunky and easy to handle. A few of the items in this durable range of products include a well-equipped TONKA TOWN Police Station that includes a jail, convict, police officer and police bike; a TONKA TOWN Fire Station with two firefighters and a fire ranger vehicle; and a rugged TONKA TOWN Dump Truck that includes its own boulders, construction worker and warning sign.

The new line is made even more appealing with its current accents that evoke real-life such as: police bikes with wide wheels; a break out wall on the side of the jail cell that sets off alarms and flashing lights when the convict escapes; and a fire training tower that lights up and emits crackling sounds of flames signaling firemen to practice snuffing out fires.

All of the TONKA TOWN and CLASSIC products will be available at retail in autumn/winter 2013.

About HTI

HTI is the U.K.'s largest independent designer, manufacturer and distributor of children's toys with over 60 years of expertise. It sells to over 70 countries worldwide from offices in the U.K., China, Germany and Hong Kong. As a market leader in multiple categories such as role play, sit-on and wheeled toys, dolls prams and 'pocket-money' toys, HTI product ranges include own-label as well as and products developed under license from famous children's brands and TV and film characters. HTI's customers include independent retailers, distributors and major international retail chains. For further information, please visit www.htigroup.co.uk/.

About Hasbro

Hasbro, Inc. (NAS: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.


Paula Walsh, 401-727-5669
Foghorn PR
Shelly Eckenroth, 717-852-7060
Foghorn PR
Mary Leddy, 508-872-3369

KEYWORDS: United States Europe North America Rhode Island


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