Gartner Accepting Nominations for the 2013 Gartner and 1to1 Media CRM Excellence Awards
Winners to Be Announced at Gartner Customer 360 Summit in San Diego, Calif., May 1-3, 2013
STAMFORD, Conn.--(BUSINESS WIRE)-- Gartner, Inc. and 1to1 Media are accepting nominations for the Gartner and 1to1Media CRM Excellence Awards. Nominations will be accepted through December 19, 2012 via an online entry form from any end-user organization that has implemented a CRM program or project in six categories with resulting business impact.
Through this joint awards program, Gartner and 1to1 Media spotlight excellence among organizations that take a customer-centric approach to improving their business performance and have seen exceptional results from doing so. Entries will be reviewed by a panel of judges who will assess the CRM initiative against the 8 Gartner CRM Building Blocks that Gartner defines as critical for a successful implementation, as well as 1to1 Media's approach to building profitable customer relationships based on understanding customer needs, behavior and value.
Awards will be given in the following six categories:
Customer Analytics - Nominations will be judged on their use of customer analytics to increase customer engagement and improve business performance across several criteria, including the quality of the overall analytics strategy, the execution of that strategy, and the results.
Customer Experience Excellence - Nominations will be judged on the impact of the organization's customer experience to increase customer engagement (demonstrated by improvements in such areas as loyalty, retention, and advocacy), and enhance business performance across several criteria, including the quality of their overall customer experience strategy, the execution of that strategy, and the results.
Customer Service Optimization - Nominations will be judged on the organization's use of multiple customer service channels, including the use of communities, to increase customer engagement and improve business performance across several criteria.
Integrated Marketing Performance - Nominations will be judged on the organization's use of integrated marketing to improve customer engagement, increase effectiveness, drive better efficiency and improve overall marketing performance across several criteria, including the quality of the overall marketing strategy, the execution of that strategy, and the results.
Sales Force Effectiveness - Nominations will be judged on how well the organization's sales strategy helps to improve salesperson productivity by engaging prospects and customers and meeting or exceeding revenue targets across several criteria, including the quality of the overall sales strategy, the execution of that strategy, and the results.
Social & Mobile Engagement - Nominations will be judged on the use of social and mobile channels to increase customer engagement and improve business performance across several criteria, including the quality of the overall social/mobile engagement strategy, the execution of that strategy, and the measureable business results. Nominees must use social and mobile for at least two of the three key customer-facing functions (i.e. social engagement, marketing, sales) and provide examples of the effectiveness of their integrated approach.
There will be one primary award winner per category, with honorable mentions for runner-up honorees. Winners will receive their award at the Gartner Customer 360 Summit on May 1, 2013 at the Manchester Grand Hyatt, San Diego, CA. The 1to1 Media editorial staff will also write case studies about the winners that will be included in a feature article on the awards. The article will appear in 1to1 Magazine online and will be highlighted in 1to1 Media's weekly newsletter, 1to1 Magazine's Weekly Digest.
The identification of a Gartner and 1to1 Media Award winner or finalist is not an endorsement by Gartner or 1to1 Media of any vendor, product or service.
More information on the Gartner and 1to1Media CRM Excellence Awards and the entry forms are available at http://www.gartner.com/technology/summits/na/customer-360/excellence-awards.jsp or on the Gartner Customer 360 Summit web site at www.gartner.com/us/crm. The deadline for submissions is December 19, 2012.
The Gartner and 1to1 Media CRM Excellence Awards are a global program, with nominations also being accepted from EMEA (Europe, Middle East and Africa) and Asia Pacific based organizations. EMEA and Asia Pacific winners will be presented with their awards at the Gartner Customer Strategies & Technologies Summit, June 5-6, 2013 in London. The deadline for submissions is January 25, 2013.
About the Gartner Customer 360 Summit
The Gartner Customer 360 Summit is a comprehensive event offering the latest customer strategies and technologies, how those technologies affect your customer relationship initiatives, and what organizational and cultural changes must occur to meet your company's goals. Additional information is available at www.gartner.com/us/crm. Members of the media can register by contacting Christy Pettey at email@example.com.
About 1to1 Media
1to1 Mediais dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Our content explores the best practices and trends from companies using customer initiatives to drive results. 1to1 Media is a division of Peppers & Rogers Group.
Gartner, Inc. (NYS: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in 12,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 5,200 associates, including 1,280 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.
Christy Pettey, 408-468-8312
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