ASCC Targets the Biggest-Selling Spirit in Beverage Industry

ASCC Targets theBiggest-Selling Spirit in Beverage Industry

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- As the Aristocrat Group Corp. (OTCBB:ASCC) works to build its new brand management division, Aristocrat Brands, the company announced today that it will focus on the distillation and distribution of America's best-selling spirit: Vodka.

ASCC has targeted the distilled spirits sector because it is a large, diverse market with broad appeal unlimited opportunities for partnership, sponsorship and brand awareness activities. Thanks to more than 500 years of development, vodka has become the most vibrant and competitive product in the distilled spirits sector.

The market for the white liquor is especially immense in the U.S., where it's estimated that as many as 60 million cases are sold each year. Here, vodka dominates the market at all price levels, accounting for more than a quarter of all spirits sold.

ASCC plans to capitalize on America's love affair with vodka by exclusively promoting beverages branded "Made in the USA."

"Despite the incredible popularity of vodka in the U.S., none of the premium brands market themselves as 'America's Vodka,'" said ASCC CEO Cindy Morrissey. "This represents a tremendous market opportunity, and we are fully committed to filling this potentially lucrative niche in the industry."

Elite global investors, including Warren Buffet, also recognize the growth potential in the domestic vodka market. In recent years, McLane, a wholly-owned subsidiary of Buffett's Berkshire Hathaway, has invested in domestic liquor distributors in Tennessee, Georgia and North Carolina.

ASCC views vodka as key growing its brand management business to compete in a highly profitable sector alongside Limited Brands, Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico's FAS, Inc. (CHS).

For more information on this initiative, please visit

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About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. ( is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.
Cindy Morrissey, 850-269-6801
President and CEO

KEYWORDS: United States North America Florida


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