2-Star Retailers Poised to Plunge: The Fresh Market?


Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, perishable-food retailer The Fresh Market (NAS: TFM) has received a distressing two-star ranking.

With that in mind, let's take a closer look at Fresh Market and see what CAPS investors are saying about the stock right now.

Fresh Market facts

Headquarters (founded)

Greensboro, N.C. (1981)

Market Cap

$2.7 billion


Food retail

Trailing-12-Month Revenue

$1.2 billion


President/CEO Craig Carlock (since 2009)
CFO Lisa Klinger (since 2009)

Trailing-12-Month Return on Equity



$11.1 million / $46.3 million


Kroger (NYS: KR)
Wal-Mart Stores
Whole Foods Market

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 34% of the 44 All-Star members who have rated Fresh Market believe the stock will underperform the S&P 500 going forward.

This past summer, one of those bears, beefangusbeef, tapped Fresh Market as a particularly stale way to play the space:

Bad valuation. Stores are not nearly as nice as Whole Foods, staffed with less knowledgeable individuals, generally smaller, and worse selection. All around if you're looking for organic/premium food stock look at Whole Foods. A much better buy.

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The article 2-Star Retailers Poised to Plunge: The Fresh Market? originally appeared on Fool.com.

Fool contributor Brian Pacampara has no positions in the stocks mentioned above. The Motley Fool owns shares of Whole Foods Market. Motley Fool newsletter services recommend The Fresh Market and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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