ASCC to Follow Elite Investors' Lead on Vodka

ASCC to Follow Elite Investors' Lead on Vodka

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- Elite global investor Warren Buffett loves the beverage industry - and so does the Aristocrat Group Corp. (OTCBB: ASCC).

In recent years, McLane, a wholly-owned subsidiary of Buffett's Berkshire Hathaway, has bought up domestic liquor distributors in Tennessee, Georgia and North Carolina. In the middle of the worst recession in generations, Buffett said that the acquisitions were about "developing new opportunities to innovate, grow and lead the beverage industry."

It's easy to see why one of the world's top investors thinks so highly of the liquor business. It's an industry whose product enjoys the loyalty of tens of millions of consumers with no chance of being displaced by technology. In Buffett's own terms, the distilled spirits industry is a simple business that's easy to understand.

ASCC is following Berkshire Hathaway's bullish lead on liquor. Last week, the company announced the formation of new division, Aristocrat Brands, to identify and promote unique brands that have a mass market appeal across a diverse demographic. Initially, Aristocrat Brands will focus on the spirits industry, which is worth about $263 billion and growing.

"Thanks to the robust demand for new and better premium spirits, we're confident that we'll be able to grow our business in this sector very quickly," said ASCC CEO Cindy Morrissey. "This is a terrific opportunity for us to introduce our shareholders to one of the very few industries that is still growing despite current economic conditions."

ASCC plans to grow its brand management business to compete in a highly profitable sector alongside Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) .

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About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. ( is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.
Cindy Morrissey, 850-269-6801
President and CEO

KEYWORDS: United States North America Florida


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